New Year’s Eve bubbles just took on a whole new meaning – step aside 12 o’clock champagne this year we’re seeing in 2021 with a ‘Brut IPA’.

Waving adios to 2020, SEVEN BRO7HERS today unveiled ‘Bubble House’ a celebration IPA to toast with those who matter most as we go into the new year.

This fresh and dry brut IPA is the perfect way to celebrate your bubble, the flirty combination of hobs brings out flavours of white grape and a punch of tropical fruit.

Joining the Lockdown 2.0 series, the vegan 5.6% ABV beer is available in 440ml cans exclusively on the webshop, RRP £4.25

The ‘Bubble House’ is the third beer in the SEVEN BRO7HERS limited-edition series. It joins the Rye IPA and the brewery’s first gose beer ‘Salty Tiers’. The lockdown beers were craftedto lift people’s spirits through heavy restrictions in the run up to the holiday season.

“Everything about this beer tastes like letting your hair down and having fun in your bubble – we really wanted to finish the year with a celebration pint.”

(CEO Keith McAvoy from SEVEN BRO7HERS BREWING CO)

Until Tier 3 restrictions lift in Greater Manchester, SEVEN BRO7HERS beer houses and taproom bar will remain closed.

However, the party can always continue at home, as the brothers have teamed up with their siblings SIS4ERS Distillery, and Salford Roasters, to sell beer, gin, hot chocolate and coffee hampers via its webshop.

“We have seen a huge shift in our business, growing our webshop sales by 90 percent and expanding our brewery site to meet demand.

At every hurdle or drastic change to restrictions, we have been shown nothing but loyalty by our customers, something we will be forever grateful for. We go into next year in a strong position and we are growing. We can’t wait to reopen our beer house doors, and to welcome Liverpool and Leeds into our family as we launch our new sites in 2021.”

(Keith McAvoy)

The brewery was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad’s home-brewing in their cellar at home.

 

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