Take home a piece of yuletide magic in the Walking with The Snowman™ online auction. Twelve giant Snowman sculptures, which are currently on display around MediaCityUK in Salford and The Quays as part of the Walking with The Snowman sculpture trail, go under the hammer in an online charity auction to raise money for BBC Children in Need.

The auction is open until Thursday 10 January 2019 – the auction catalogue is available to view here.

The festive sculpture trail celebrates the 40th anniversary of Raymond Briggs’ heart-warming picture book The Snowman. It has seen twelve beautifully decorated Snowmen, each themed on a verse from The Twelve Days of Christmas, go on display from 22 November 2018 to 6 January 2019. Each sculpture has been designed and decorated by one of twelve professional artists, all of whom painted a Bee for this year’s Bee in the City event.

Bidders can visit their favourite Snowman on the trail before the auction closes on Thursday 10 January 2019. At the end of the event, sculptures will make their way to their forever homes with successful bidders. Event organisers Wild in Art hope to raise £30,000 for BBC Children in Need, which makes a real difference to the lives of children across the UK.

The little Snowmen painted by children and young people as part of the Learning Programme will be returned to the schools that created them as a lasting legacy. They are not available to buy at auction.

Ben Reed, Head of Creative Development at Wild in Art, says:

“Our beautiful Snowmen will make really special gifts that keep on giving. Judging by the love that the Snowmen have already seen from visitors to the trail, we hope that the online charity auction will be popular and will help us to raise vital funds for BBC Children in Need.

With themes of friendship, imagination and adventure, The Snowman is the ultimate Christmas story to explore with family and friends. And with twelve sculptures all themed on The Twelve Days of Christmas, it really doesn’t get any more Christmassy!”


Claire Hoyle, Commercial Director of BBC Children in Need, says:

“We’re thrilled to have been chosen as the charity partner for the Walking with The Snowman public art trail in the 40th anniversary of Raymond Briggs’ beloved children’s book. We’re enormously grateful to Penguin Ventures and Wild in Art for their support; funds raised through the online auction will go on to make a real difference to disadvantaged children and young people right across the UK.”


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