In a Kellogg’s first, the cereal company is launching a pop-up café in its home city of Manchester, to celebrate National Cereal Day and a redesign of its iconic cereal boxes. Located in the centre of Manchester (MCR), the pop-up draws inspiration from the Kellogg’s café in NYC in Manhattan.
Fans will be able to immerse themselves in the Kellogg’s brand and enjoy and Kellogg’s Corn Flakes, Crunchy Nut, Coco Pops, Rice Krispies and other family favourites – as well as get their hands on exclusive merchandise.
On the menu, there will also be cereal ‘remixes’ with a local flavour including: ‘Buzzin’ Bee Krunch’ and ‘This Charming Bran’.
Created with the help of Alan and Gary Keery – aka the Cereal Killer Brothers and brains behind London’s ‘Cereal Killer Café’ – the Kellogg’s MCR pop-up, is a cereal café showcasing artworks inspired by the new box designs. [North and south were united as The Cereal Killer Brothers were joined by Manchester’s very own Georgia May Foote to help with the official opening].
Gareth Maguire, Marketing Director, Kellogg’s, said: “Kellogg’s MCR is the perfect way to celebrate National Cereal Day. We’re excited to bring a taste of the Kellogg’s NYC café to MCR with the help of cereal café gurus The Cereal Killer Brothers. We’re also taking the opportunity to showcase our new pack designs and give away some new packs and exclusive merchandise to people for sharing their love of cereal on social media using #LoveCereal”.
The Cereal Killer Café Brothers said: “Like most people in the UK and beyond, we’ve grown up enjoying Kellogg’s cereals at the breakfast table, so we are really excited to visit Manchester, the home of Kellogg’s for National Cereal Day.
“As cereal super fans ourselves, we know there’s love for cereal out there, but after launching the Cereal Killer Café in London its extraordinary just how much people really love cereal and it’s fantastic to join Kellogg’s and the people of Manchester to celebrate today.”
Kellogg’s chose Manchester as its UK home 81 years ago when it opened a large cereal factory in Trafford Park. Today the Manchester manufacturing site makes one million boxes of cereal a day. Manchester is also the proud birthplace of Kellogg’s Crunchy Nut Corn Flakes.
Kellogg’s is also working with some of today’s most inspirational artists, including a local Manchester artist, by asking them to post their take on the new branding on Instagram using #LoveCereal.
Kellogg’s MCR is open from 07:00 Thursday 7th March until 15.00 Sunday 10th March.