Selfridges Trafford has opened the first phase of its new Accessories Hall due for completion at the end of September this year.
The new space unveiled gives a taste of things to come with a stunning and colourful new contemporary design and the opening new Gucci and Prada boutiques. These two arrivals to the store are exclusive to Selfridges in the Intu Trafford Centre and headlining the designer offer within the new hall.
Also revealed are new spaces and new displays for an extensive brand edit including Alexander McQueen, Balenciaga, Bao Bao, Boyy, Chloe, Christian Louboutin, Elena, Ghisellini, Fendi,Givenchy, Heron Preston, Loewe, Mansur Gavriel, MCM, Moschino, Mulberry, Off White, Saint Laurent,Stella Mccartney, Valentino.
When completed the new Accessories Hall will increase in size by 30% to house over 50 luxury and contemporary brands, many of which exclusive to Selfridges in the Intu Trafford Centre. The new space will offer an exciting mix of handbags, small leather goods, luggage, jewellery and hair accessories, as well as a number of new services including a new Champagne bar concept due to open in the second phase in July.
The new services will be unveiled in the third and last phase of the sequenced opening of the new Accessories Hall. An events programme is also due to be announced in the second half of the year, giving Selfridges shoppers dedicated and personalised brand experiences.
The transformation of the Accessories department forms part of Selfridges’ Trafford Masterplan which last year saw the unveiling of a new Beauty Hall complete with 170 brands.