Sainsbury’s has announced from today that it is introducing Nectar Prices, a new loyalty initiative which will give all 18 million Nectar customers big savings on a wide range of products, including some of Britain’s favourite brands, when checking out in Sainsbury’s supermarkets or online.
The retailer is focused on keeping prices low and customers shopping in Sainsbury’s supermarkets or online will get discounts on over 300 items initially, spanning household products, pet food and confectionary, with Nectar Prices, when using the Nectar app or card at checkout.
This is just the start, Nectar Prices will expand into even more categories, ensuring customers get great offers on a variety of items throughout the year.
Nectar customers will be able to access significant savings on products from laundry detergent to cereal, with selected items at half price.
All existing Nectar customers need to do to benefit from Nectar Prices is scan their app or swipe their card at the till to save. Customers shopping online will have their discounts applied automatically if their Nectar and Sainsbury’s accounts are linked. Those who don’t have a Nectar card can still easily access Nectar Prices by downloading the app
Simon Roberts, Chief Executive Officer at Sainsbury’s, said:
“We are delighted to launch Nectar Prices, which will help millions of our customers save more on every trip to Sainsbury’s. There is much more to look forward to, we will keep refreshing Nectar Prices and increasing the variety of products on offer. It gets better, Nectar customers who shop in store with SmartShop will receive extra personalised value with Your Nectar Prices, bringing them the best prices on their favourite products. Our customers really are at the heart of every decision we make and we hope they find that Nectar Prices is an exciting way to bring them consistently great value all year round.”
