EHL Ingredients is celebrating 20 years in operation this year and has pledged to launch 20 new blends over the course of 2016, with ten new products launching this month, in a bid to reach its £7m sales target.
The ten new blends launching now are Cuban Sazon complete, Bezar mix, a Korean BBQ seasoning, Yemeni blend, Zhug, Khmeli Suneli from Georgia, Mitmita spice mix from Ethiopia, Vadouvan curry powder from Pondicherry, India, Malaysian satay seasoning, Indonesian fish curry powder an Old Bay seasoning from the USA.
The blends bring new, exotic flavours to the food manufacturing and catering sectors and give new product development teams inspiration for new dishes and accompaniments from around the world, such as curries, marinated meats, fish and vegetables, summer BBQ foods and spicy winter warmers too.
EHL has already launched seven new herb and spice blends this year, including a Brazilian-style churrasco seasoning, two new BBQ blends and four Asian spice mixes with at least three more in the pipeline, due to be launched in 2016.
Last year, the company achieved year-end sales of £5.8 million, aiming to reach £7 million by the end of 2016, its twentieth year of operation, with further growth, expansion and product development planned.
The team is working on more new ingredient blends, including bespoke, as well as organic and free-from products to tap into these burgeoning markets. It will also target the catering and foodservice sector with new formats.
Managing director, Tasneem Backhouse, says: “We’re aiming for 2016 to be our biggest year yet as we aim for our highest sales targets to date. Launching 20 new herb and spice blends is a key part of our 20 year celebrations, to raise the profile of our blending expertise and capabilities.
“Our product development team has worked hard to research, trial and launch these ten new blends and we’re excited and confident they will be well received by the food industry. Consumers are always on the look out for the next new food trend and our new international blends bring unusual flavour combinations from popular cuisines, such as Cuban, Korean and Ethiopian.
“We’re proud to be celebrating our twentieth year in businesses this year and would like to thank all our customers, suppliers, partners and employees for supporting us. Some of our longest standing customers have been with us for 20 years, which is testament to the quality of our products and the reliability of our service. We look forward to continuing these strong partnerships and building new ones as the business grows.
“We put our success and stability down to several key factors; our responsiveness to customer demand and consumer trends, a strong sales team, quality organic, free-from and conventional products, and our bespoke on-site blending capabilities. Our new product development team, technical expertise, reliable service and our positive profile in the food industry press also contribute towards our business growth and will continue to do so. We are confident about our progress as a business and are proud of our achievements in this highly competitive market place.”
EHL currently employs 30 staff and is based on the Broadstone Industrial Estate in Reddish.
