Spotify recently credited it’s 24% growth in subscribers to podcast users.

Recent research reveals that 50% of adults in the UK have listened to a podcast, with 25% of adults in the UK being regular podcast listeners (meaning they listen to a podcast more than once a week).

There are now a staggering 2.9 million podcasts available on Spotify alone, this has more than tripled in the last three years (up from 700,000 in 2019 and 2.2 million in 2020).

With such a wide selection of podcasts available, it can be impossible to know where to start in the search for your next podcast. Audio-Technica have devised an expert podcast quiz to help you find the perfect podcast for your personality.

Audio-Technica’s podcast quiz is the solution to endless podcast searching. Simply answer an array of short questions and let the podcast quiz do the work for you. The podcast tool will take you directly to a selection of recommended podcasts across a variety of genres on Spotify, expertly matched to your personality and interests.

Statistics released by Spotify reveal a 57% increase in podcast listeners aged 55 to 64, a 53% increase among listeners 65 and older and a 27% increase in 18–24-year-olds in 2021. Overall podcast use is up by more than a third in both men and women (36% for men and 35% for women) compared to 2020.

Rebecca Ward, Brand Marketing and Communications Manager, at Audio-Technica said, “Podcasts have provided a unique platform for millions of people to share their voices with the world. 

At Audio-Technica, we believe that good quality audio heightens our connections to each other, and podcasts play an important role in building communities – whether that be people discovering new worlds or checking-in with their favourite fandom.

With our range of products, we’re lucky to work with both talented podcasters and their audiences, providing the ultimate recording and listening experience.”

Which headphones are best for podcast listening?

Audio-Technica headphones are expertly designed to provide the ultimate listening experience. Comfort and sound quality are key for extended podcast listening. From the pocket-sized, ultra-lightweight SQ1TW earbuds to the iconic M-Series, Audio-Technica are continually expanding the limits of audio technology.

Headphones recommended by Audio-Techncia for podcast listening include:

What to look for in podcast headphones

Comfort: Comfort is key for extended podcast listening. Look out for earbuds that come with multiple ear tip options, so you can find the right fit for your ears. For on-ear and over-ear headphones, a padded headband in soft materials will help.

Wired or Wireless: Will you be listening to podcasts on the move? If so, wireless headphones might suit your needs better. If you’re going to be sat listening at a desk, then wired headphones might be a better option.

Sound Isolation: You want your headphones to block out outside noise, such as traffic or other distracting low-level noise. Look for headphones that contour around the ears for excellent sound isolation in loud environments or with a noise-cancelling mode, like the CKS50TW earbuds.

Frequency Response: Frequency response is the range of bass, mids and treble. Ideally, you want a flat frequency response, so the audio playback is accurate.


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