B2B PR and built environment specialist, PR Agency One, has been appointed by innovative timber modification business, LIGNIA® Wood Company, to develop and implement its communications strategy as it launches into the global marketplace.
With multi-million pound investments from established City financiers, LIGNIA has just completed the building of its state-of-the-art commercial production facility in South Wales.
The LIGNIA process involves modifying softwood into a product with all the performance and aesthetic beauty of hardwoods such as oak and teak. Unlike some timbers on the market, LIGNIA is both legally and sustainably sourced. The business will primarily supply the construction sector, with a focus on decking, cladding and flooring, as well as yacht deck manufacturing.
PR Agency One was appointed following a competitive pitch process and will handle LIGNIA’s entire communications output – including media relations and event support. Led by its experienced business-to-business team, the agency will focus on raising awareness of LIGNIA amongst key audiences, driving lead generation and positioning the brand as a true innovator within the traditional timber market.
Moreover – as the original performance PR specialists – PR Agency One will measure the organisational impact of ongoing communications activity through its suite of proprietary evaluation systems.
James Crawford, managing director at PR Agency One, said: “LIGNIA is a genuinely innovative British manufacturer with a great story to tell. Its beautiful, durable and sustainable product is a great proposition for both the yachting and construction sectors. We’re therefore excited to be supporting the business as it launches and looks to scale up in the UK and beyond. Watch this space.”
Nigel Pompeus, LIGNIA Wood Company’s Senior Marketing Manager, said: “The role of PR is critical in getting our message across to specific B2B audiences such as architects and yacht brands and PR Agency One is eminently suited to achieving this. They have breadth, depth and sector experience and are already delivering results.”