Just in time for summer spritzing, the team behind Pinkster Gin has launched Pinkster Spritz, a lower alcohol spirit drink in two flavours, Raspberry & Hibiscus and Elderflower & Raspberry.
Made with gin-soaked raspberries left over from producing Pinkster, it is bottled at 24% ABV and is designed to be the ideal base for a light and refreshing spritz.
Elderflower & Raspberry is crafted using foraged wild elderflower from the East Anglian hedgerows and Pinkster’s signature real raspberries. The Raspberry & Hibiscus expression is infused with exotic hibiscus flowers.
With the spritz trend here to stay, Pinkster Spritz is a great new alternative offering for people wanting to be more mindful and healthy when it comes to drinking. A 25ml Pinkster Spritz measure has no more than 40 calories, with just 4.8% vol and 0.6 units for the finished drink made with a zero alcohol mixer. Or put another way, that’s a third less calories than your average glass of wine.
For a summer thirst quencher, Pinkster recommend serving with soda, particularly Fever-Tree’s Mexican Lime Soda, a fresh lime garnish and heaps of ice.
Stephen Marsh, Pinkster’s managing director commented, “With the UK emerging out of lockdown and easing into summer, we’re expecting our fresh, fizzy and fun spritz to be the drink of the season as friends reunite for alfresco get-togethers. Thanks to the reduced alcohol this is guilt-free kicking back.
It’s been some time in the making and as you’d expect from us, this is another authentically subtle drink that’s sustainably sound and made with natural ingredients, including our signature real raspberries grown minutes away from our rural Cambridgeshire HQ. Just as we triggered the pink gin revolution back in 2013, we’re confident that Pinkster Spritz has the potential to be another trailblazer.
The launch is being backed by a light-hearted ‘What’s your excuse to spritz?’ creative campaign that champions the everyday nature of spritz drinking occasions.
Pinkster Spritz is available online here.
