Leading family owned business, Williams, hosted a special event for over 350 employees and their families to officially open their new flagship Manchester retail centre at Trafford City and celebrate 110 years as a luxury automotive retailer.

The family event at the new premium location adjacent to the intu Trafford Centre was attended by members of the Williams family, whose forebears set up the business in Manchester in 1909, alongside current employees from across the business and their families.

Margaret Orton Williams, Chairman of the Williams Group and grand-daughter of founder John Henry Williams said: “What better way to open our world class facilities than to invite all our colleagues and their families to come together for a special celebration.

“The event underlines our values around family tradition and customer focus in our new Manchester home – the perfect environment for our colleagues to continue to develop the high levels of service that makes the Williams difference.”

David Mellor, who has worked for the family operation for 55 years, was delighted to attend the event surrounded by many colleagues he has known for his entire life.  “It’s a privilege to work for a family business where the warmth of the Williams family filters throughout the whole team. We all feel part of a big family in our new home at TraffordCity and it’s certainly a far cry from when I started out at our first car showroom on Deansgate in Manchester.

“These new facilities are top of the range and the technology available is incredible. We love to welcome visitors in and see the looks on their faces as they take a walk around and see the quality and style embedded in the building and the service.”

An official photograph of all staff and their families was taken at the 14-acre home for BMW, MINI, Jaguar and Land Rover and attendees were encouraged to share their handprint on a specially commissioned canvas to create an art installation to be housed at the retail centre.

Every family was also gifted a limited edition William The Bear wearing a 110 year birthday celebration jumper as a memento to remember their day.

Located on Barton Dock Road the Williams flagship retail centre is within minutes of the M60, allowing customers easy access to the site and the unrivalled retail and leisure offering at the neighbouring intu Trafford Centre.

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