There was some good news from the High Street this morning as Northern based supermarket chain Morrisons provided a buoyant which saw its like for like sales for the ten weeks to the 7th January excluding fuel up 2.8%.

Sales were especially strong over the Christmas and New Year period with like for like sales of 3.7% for the same period said the Company in a statement.

Sales of its ‘Best’ premium range were up 25%, with this year’s much broader offer proving very popular with customers while ‘Food to Order’ sales were up over 50%, with the service available in-store and online, and the wider range including both ‘Free From’ and ‘Morrisons Makes It’ sales grew over 10%. More customers were able to access through new store pick areas, especially in the north east of England. Store pick will continue to grow say the Company as they further expand the service into more new areas.

David Potts, Chief Executive, said:

“More and more customers found more things they wanted to buy at competitive prices at Morrisons this Christmas. The hard work and friendliness of our colleagues continues to be key in delivering our strengthening performance, and I would like to thank them for everything they do for our customers.”

“Our plans to become a broader and stronger business are progressing well, with another period of positive like-for-like sales and the start of the rolling programme to supply McColl’s.

Figures published by market researcher Kantar Worldpanel show that British shoppers spent £1bn more in supermarkets over the last 12 weeks of last year, compared to the year before



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