This weekend Manchester’s favourite gin will celebrate one year of trading with free G&Ts for fans at Innside MANCHESTER.
From 6pm on Saturday 23rd March, Didsbury Gin and INNSIDE Manchester will be teaming up to offer free gin and tonics for the first thirty people to the bar.
Guests staying at INNSIDE will have a further chance to win, as Didsbury Gin will be hiding fifty gin and tonic vouchers in random rooms across the hotel for guests to redeem at the hotel bar.
Didsbury Gin has had a bumper first year, and has recently announced a huge partnership with JD Wetherspoon Pubs, where the gin will be stocked as the chain’s new premium flavoured gin in venues across the UK. Within the first year of making gin, the team secured listings across the city and beyond before owners Mark and Liam made their first TV appearance on Dragons’ Den this January.
Aired this January, Mark from Middlesbrough and Liam from Manchester bagged themselves three minutes to pitch their plans for world domination to the BBC show Dragons’ Den and their five resident multi-millionaires in a bid to convince them to invest their own cash in the craft gin company.
After some initial banter between the multi-millionaires, Liam and Mark hooked in offers from both Jenny Campbell and Tej Lalvani. Ex-career banker turned business turnaround specialist and European cash machine entrepreneur Jenny prides herself on helping young talent realise their potential and the gin-makers felt an instant chemistry with her. What’s more she has a well documented love of gin and her own home gin bar already!
With the promise of help scaling up the business and reducing costs so they could increase production of the gin, enabling them to offer the right price point to take their product to the bigger retailers and restaurant and bar chains, Liam and Mark took Jenny’s offer of £75,000 for 33.3% of the one year old business.
Since the show was recorded in April 2018 Jenny has already guided Liam and Mark through a rebrand, an upscale of the business as well as legal and financial advice, and they have since been working to secure since the show was recorded.
Mark Smallwood, co-founder of Didsbury Gin, said; “INNSIDE Manchester has been one of our biggest supporters since day one and we wanted to give something back by surprising the hotel’s guests with a few drinks on us.”
Liam Manton, co-founder of Didsbury Gin, continued; “When we first dreamed up the concept for Didsbury Gin we had no idea that it would one day be a full time job. It’s been a fantastic year and we can’t wait to see what the next will bring.”
Simply enter BIRTHDAY10 to receive 10% off your online orders for the next week.
For more information about Didsbury Gin visit www.didsburygin.com.