East-Asian inspired lifestyle brand, KENJI, has announced the relocation and grand opening of a new and upgraded store at Trafford Centre.
The new Trafford Centre store, open now, encompasses a massive 5,500 sq ft and features a flagship design that sets it apart as the largest and most innovative KENJI store to date.
One of the standout features of the upgraded store is the introduction of a mezzanine floor, marking the first time KENJI has expanded to two levels. The mezzanine floor houses interactive spaces inspired by the upcoming KENJILAND game, allowing customers to engage with the brand in exciting new ways. Among these interactive elements is a character selection screen, providing a playful and engaging experience for visitors of all ages.
As customers enter the store, they will be welcomed by a traditional Japanese torii gate, setting the stage for a journey into the unique fusion of cultures that defines the KENJI brand. Character-themed art installations, including an indoor tree and exaggerated scale plushies in the entrance, will add to the shopper experience.
Furthermore, KENJI is proud to introduce the ‘makers kiosk’ within the store, a dedicated space for local artists to feature and sell their products. This initiative aligns with KENJI’s commitment to supporting the creative community and providing a platform for emerging talent.
To mark its launch, KENJI is inviting customers to join them on Saturday 16 March from 11am for a celebration of culture, creativity, and innovation. The first 100 customers that spend over £10 will receive a goody bag, and visitors can experience a range of East-Asian themed activities such as an origami station and a Japanese name writing station, hosted by members of Japan Society North West.
Simon Layton, Centre Director at Trafford Centre, said: “KENJI’s new, two-level flagship store not only promises a unique shopping experience for visitors, but also seamlessly aligns with our commitment to the local community, in terms of supporting local artists and providing a welcome space for creativity to flourish.”
Stacey Lynch, Head of Operations added: “Following the triumph of our recent launches in London and Birmingham, we are thrilled to announce our expansion in our home city with the upsizing of our flagship store in Trafford Centre. The meticulously designed space not only redefines the brand but also invites visitors to immerse themselves in an unparalleled shopping journey, discovering the compelling stories behind the products.”
