Menswear brand Jack & Jones will be opening a brand-new flagship store at Trafford Centre on 31 August, with 20% off all items across opening week (31 August – 3 September).

THey have had a strong presence in Trafford Centre for the past five years, and now the brand is accelerating its goal to become the top menswear brand in the country with a must-visit state of the art menswear store.

The store will be impossible to miss from its bold aesthetic positioned on the upper level of Regent Crescent.

Trafford Centre visitors can expect to see the same friendly faces from the existing store but within a brand new, bright, and bold space that showcases their favourite products in a new light.

Simon Layton, Centre Director at Trafford Centre, said: “Jack & Jones is a popular brand with our visitors, so we’re thrilled they’ve chosen to invest in a brand new space at Trafford Centre. Offering a wide range of menswear, we look forward to being part of its retail expansion journey and seeing its growth in UK”.

Ever since the brand launched its first collection of jeans during Oslo Fashion week in 1990, it has grown rapidly. The same year the first Jack & Jones store opened its doors in Trondheim in Norway and just 8 years after the brand could open their store number 100. Now the number counts more than 900 retail stores and thousands of wholesale customers and partners around the world.

From small beginnings the brand has evolved into one of Europe’s leading producers of men’s jeans- and fashionwear and is now the largest business unit within the  company. Not everyone can claim the same denim heritage as Jack & Jones.

With the rapid growth throughout the years, it is hard to argue their success. Every year more than 6 million their jeans are sold worldwide, and that single product category stands for the main part of the total business.

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