T-shirts have, for the last six decades, been an enduring cultural icon – and it doesn’t look like that’s going to change any time soon. With the rise in customisable online printing making design and manufacture more accessible than ever before, there has never been a better time to exercise your creativity with custom printed merchandise.

It may seem a simple thing, but embroidered shirts and other customised merchandise can be a highly powerful way to communicate your message to the world – and build your brand as you do it.

Carrying your message

So, what is it that makes branded t-shirts so popular? Few people like to be marketed to directly, they will consistently respond much more positively to marketing methods which offer them some genuine use. A t-shirt to you is a promotional item, but to the recipient it’s a practical and stylish garment. This is ultimately going to encourage it to be worn regularly.

Think of the t-shirt as a mobile billboard, being worn to signify your brand name, image, and ethos to everyone who happens to come into contact with the person wearing it. If you make sure you choose to customise a comfortable t-shirt made from high quality materials, it’s going to be a long-term advertising investment.

T-shirts aren’t the only practical customisable items that can help you improve your brand visibility, however. Hats, caps, hoodies, USB sticks, umbrellas, pens, notepads, and bags can all have a highly positive effect on your brand circulation. All of those things share a common theme, however, in that they’re all independently useful – they just happen to carry your branding.

Branding the right way

A t-shirt should be much more than just a way for you to amplify a dull marketing message, however. It’s a blank canvas for you to explore your creativity, and share your brand’s dynamic vision with the world. That means you should invest some time and thought into ensuring your designs are more engaging than simply recycling your current logo.

If you need a little more encouragement to give you some ideas, here are some handy tips to get you pointed in the right direction. You want to get to the point where you’re placing no barriers to your creative instinct – the most popular branded merchandise is going to be fresh, new, exciting, and offer people something that they haven’t had before.

It’s an investment that takes precious little to get off the ground. The rise in online printing has made the process both easy and affordable. This means that all sized businesses are able to access the increased brand circulation that comes with a popular run of customised apparel and accessories. The only hard part is choosing which designs you’re going to promote.

Once you have your designs, it’s just a matter of a few quick clicks and you can be selling your branded merchandise to customers who can expand your brand all over the world.


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