It has always been a popular career, but it would be fair to say that makeup artists now have slightly different routes to success in the business. Sure, traditional word of mouth means are always going to be worth their weight in gold, but there are plenty of other ways to think outside the box, grow your freelance career, and become a major success in the industry.
Through today, we will now take a look at some of these methods you can tap into.
Study at an academy
Since the start of the 21st century, the makeup industry has evolved in ways that we could have never imagined possible. The kind of makeup that stars wear in their films and music videos has been mimicked by people from all over the world, and it has created an entire new industry.
Studying at an academy is a great way to learn the ropes, and many of them will offer you the kind of practical experience that you simply can’t get from learning from a book at home. If you’re interested in getting into makeup at a higher level, there are a lot of courses you can study through, with one local example being this Manchester makeup academy.
Social media will be your best promotional friend
Social media works a charm for some industries, but can be an expensive disaster for others. Fortunately, makeup falls into the former.
The visual nature of this career means that you can really make people sit up and take notice through your social media activity. While regular organic posts can help, we would also encourage you to use the paid advertising across Instagram and Facebook. Even if your services only cover a small local area, the advanced targeting options across these platforms mean that you have more power than ever before.
Consider becoming a specialist
There’s no denying that the makeup industry is an incredibly broad one, and it is one that will continue to grow. However, there are some areas of expertise that you can delve into and ultimately, become a master of a trade, rather than a Jack of all!
If you’re interested in becoming a specialist, then you should think about what kind of makeup you want to focus on. For example, if you want to work in the film industry, then you should consider getting trained in the art of movie makeup. This will help you to stand out from the crowd and could also give you access to some fantastic opportunities. This is again where that first point we spoke about comes into play, and your training choices can be crucial to your end career goals.
Particularly if you are relatively new in the industry, becoming known as the go-to artists for a certain ‘type’ of makeup is gold. Whether it’s film, as we have already mentioned, or something completely different such as wedding makeup – specializing in one area can make more people trust your services.
