A new campaign – #NOMORENOSHOWS – is set to launch this week to stop the devastating effects of customers not turning up to bar and restaurant bookings as hospitality operators reveal that the issue is costing the sector £16bn a year, with around 25% of online bookings simply not turning up.
As the sector slowly tries to get back on its feet following the devastating effects of Covid-19, hospitality bosses are warning that the no-shows could prove to be just as crippling as the global pandemic itself.
At a time when many bars and restaurants are having to operate at a reduced capacity to honour social distancing, even just a small number of no shows can mean the difference between business success or failure.
The #NOMORENOSHOWS movement has already gained support from the region’s hospitality leaders.
“As the hospitality sector slowly starts to reopen, many are operating at a reduced capacity. We already know how tight margins are with restaurants, but sadly over the last couple of weeks, many operators are reporting no shows on bookings.
With the sector already on its knees, we need to support the industry and help wherever we can. If you want to cancel your booking, that’s totally fine, but please let the restaurant know, the earlier the better so that they can rebook your table.”
Sixty Eight People, a hospitality recruitment consultancy, along with Antonia Lallement from Gusto Italian are unveiling their #NOMORENOSHOWS campaign in Greater Manchester in an attempt to spread awareness of the issue amongst consumers; in hope that it will spark a change in behaviour.
“Our beloved hospitality industry is fighting for its life after the catastrophic events of the last three months. We are slowly getting back on our feet but let’s be blunt – with the already reduced capacity we simply won’t survive if the current level of no shows continues.
British people tend to feel embarrassed about cancelling. We want to say it’s OK to cancel, in fact, you’re helping us out! In no other area of business is it acceptable to renege on a contract in this way. We have to change the way people behave and the notion that no shows are acceptable. Greater Manchester is a metropolis of bars, dining, coffee hangouts, gastronomic delights and nights to remember. Please help them all stay open!”
(Abi Dunn of hospitality recruitment business Sixty Eight People)
Hospitality leaders, operators and employees from all around Greater Manchester will be posting the #NOMORENOSHOWS tile on Instagram, calling on their own network of customers, family & friends to do their bit by sharing the image and following three simple steps:
1. Plans change. That’s cool. Just let us know.
2. Rebook – we still love you.
3. Encourage friends and family to do the same.
The movement starts with a social media ‘thunderclap’ tomorrow (Thursday 16th July) at 10:00 and hopes to reach as many potential customers across the region as possible so that the process of cancelling your table in advance becomes as natural as leaving a tip for good service.