The post-pandemic holiday boom is set to remain in 2024, with the average Brit preparing to take a total of three staycations and two foreign holidays next year.

That’s according to a new poll of 2,000 UK holidaymakers by Sykes Holiday Cottages, which also revealed the numerous sacrifices Brits are still making to get away amid the cost-of-living crisis.

From cutting back on new clothes and socialising, to pausing subscriptions and gym memberships, the research highlights just how much holidays are being prioritised above all else.

However, three in 10 (30%) said they won’t be holidaying abroad over the next year, while just 13% don’t plan to take a staycation in 2024.

The cost-of-living crisis was cited as the most common reason for prioritising holidaying closer to home over foreign travel (43%), with concerns for the environment (18%) and foreign conflict (17%) also putting Brits off jetting abroad.

When it comes to staying in the UK, Cornwall topped the wishlist as the number one location people plan to visit, with the Scottish Highlands and Islands and Devon rounding out the top three.

Yorkshire and the Isle of Wight also featured in the top five, with Yorkshire losing its crown as the top spot following research conducted by Sykes earlier this year for its annualStaycation Index.

Graham Donoghue, CEO at Sykes Holiday Cottages, said: “While the cost-of-living crisis is still prevalent for many, we’ve found Brits are not willing to sacrifice their 2024 holidays despite the ongoing pressure on household budgets.

 “In fact, buying new clothes, eating out, and subscriptions are just some of the things travellers are willing to give up over holidays, with the popularity of staycations remaining particularly strong due to the greater affordability, uncertainty of foreign travel and worries for the environment.

“Holidaying closer to home is a great way to spend quality time with loved ones and self-catering accommodation allows travellers to choose between dining in or out which can help to keep costs down even more.”


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