Vapes are to be put in plain packaging under proposals which aim to stop the devices being marketed to children
The Government consultation launched today will also propose a ban on “sweet-inspired” vape names like Bubblegum to reduce their appeal to kids
The consultation also sets out plans to keep vapes out of sight in shops, the Department of Health and Social Care said.
Announcing the plans, Health Secretary James Murray said: “Today, we’re launching a 12-week consultation about our plans to make vaping less attractive to children and young people.
“We all recognise that vaping has a role to play for adults to stop smoking… but I don’t think any of us want children and young people to start vaping in the first place.
“A lot of the marketing is designed in a way where it’s very colourful, some of the names are clearly aimed at children and young people – that’s what we want to take on.
“We want to make sure that, as well as being a smoke-free generation, we want children and young people not to start vaping in the first place.”
