New rules ensuring online gambling businesses do more to identify and take action to protect consumers at risk of harm have been introduced by the Gambling Commission.
The new rules, which come into effect on 12 September 2022, are stronger and more prescriptive, requiring operators to do more to work with customers who they identify as having a gambling problem
Gambling Commission Chief Executive, Andrew Rhodes, said:
“Time and time again our enforcement cases show that some operators are still not doing enough to prevent gambling harm. These new rules, developed following an extensive consultation, make our expectations even more explicit.
“We expect operators to identify and tackle gambling harms with fast, proportionate and effective action and we will not hesitate to take tough action on operators who fail to do so.”
The strengthened requirements follow a consultation which was launched to address failings the Commission continued to see among online gambling operators. Although capable of identifying customers who may be harmed by gambling, operators were not always doing so or acting quickly enough. The Commission received approximately 13,000 responses to the consultation and call for evidence. All responses to the proposals were carefully considered to ensure proportionate, robust changes were made.
