Sales recruitment and training specialist Furza has expanded with two new divisions focused on executive search and the outsourced management of junior commercial teams in fast-growth businesses.
The move marks the latest phase of Furza’s growth, following a triple-digit revenue increase in 2025.
The company has appointed Emily Bates as business development director to spearhead the expansion of the new divisions, Furza Talent and Furza Enable.
Furza Talent is an executive search service placing high-impact, mid-to-senior revenue and go-to-market professionals into high-growth companies.
Furza Enable provides outsourced management, training and development programmes for in-house sales teams.
Emily has joined Furza from recruitment vendor management platform Hiring Hub, where she was sales manager. Before Hiring Hub, she worked in a business development role at Pareto and as a recruitment consultant at Venturi.
She is the latest addition to Furza’s management team,following the arrival earlier this year of Claire Coulson as head of delivery and operations.
Furza, which is headquartered in Salford and has an office in London, has built its reputation by supporting companies to identify, recruit, train and enable sales talent through managed assessment and hiring programmes, alongside tailored training and development delivered through its academy.
Emily said: “Our new specialist divisions are a natural progression for Furza and I’m extremely excited about these new ventures.
“The business has grown rapidly over the past couple of years. With Furza Talent and Furza Enable, we now operate as a full-service, go-to-market recruitment and training partner, working across the whole commercial function.
“Our clients have told us they want to work with experts who know the market, can identify successful talent and reduce time to hire.
“We have spent years building high-performing SDR functions for fast-growing tech firms, and we will bring that same rigour and commercial insight to these new divisions.”
Furza chief executive Mark Rothwell said: “The launch of these new divisions, together with Emily’s appointment, will enhance our ability to support companies to build, scale further and strengthen their go-to-market capability.
“Emily brings extensive sector knowledge and experience from her previous roles and has a strong track record in sales and business development in the recruitment and professional services sectors.
“She has built her career working with technology businesses and PE-backed, high-growth organisations, consistently delivering revenue gains and forging long-term client partnerships built on trust and results.
“She has a strategic mindset and takes a hands-on approach, combining commercial acumen with a genuine flair for relationship building and a natural ability to understand what clients need and translate that into tailored solutions that deliver real value.
“Her energy, drive and people-first approach make her an ideal fit for Furza and a fantastic addition to the team as we enter the next phase of our journey.”
Furza works with clients across sectors including IT, software, legal, publishing, pharmaceuticals and manufacturing. The company’s Salford headquarters are at Bruntwood’s Riverside complex on New Bailey Street.
