Award-winning Manchester-based agency, Flow Creative, has created the visual identity, brand guidelines and an animated launch film for new vehicle leasing company Vavoom.
Vavoom is a vehicle leasing, financing, energy solutions and procurement space business, with an ethical and sustainable ethos and a proactive focus on climate projects. With packages for individuals, sole traders, partnerships and limited companies, the company launched this month.
Flow’s creative director, Karl Doran, said: “The guys at Vavoom are doing something genuinely disruptive in this space, with a serious commitment to the environment and ethical trading, which was very appealing for us.”
He continued: “It was great to be involved at the very start of their journey, with an initial workshop delving into the vision for the brand. This then fed into the creation of a contemporary identity that’s bold through its colour palette, typography and overall approach, but that’s also accessible to a wide audience. The brand style had to be flexible to be applied across a suite of assets, and a lovingly crafted animated film.”
Jonathan Wise, Operations director at Vavoom, said: “The team at Flow were great to work with, they really took the time to get to know us and learn what was important to us as a business, whilst conveying what is different about Vavoom for our customers.
The result of their offering is a modern brand and animation that we’re super proud of – it represents our values and the vision for the brand moving forwards”.