Embrace have announced their eighth studio album How To Be A Person Like Other People will be released on 26 August 2022 on their own Mo’betta label through Townsend Music.
Produced by Richard McNamara, the new album is the follow-up to the band’s 2018 Top 5 album Love Is A Basic Need.
Talking about the album, Richard said “Whenever we put out a new album it’s always a really big deal to us, we put everything we have into it. We know that there’s something about what we do that people love, that they just don’t get from others bands. It’s like a pact, they want us to be intimate and personal and autobiographical, but they also want us to be confident and rousing and anthemic. It sounds like a contradiction, but I think when we’re at our best we somehow pull it off. I think in that sense this album is the most Embrace album we’ve ever made”.
On the subject of the album title, Danny McNamara said “I met my wife nearly ten years ago now, we have an incredible daughter and another on the way, but the most loving thing she’s done for me over the years is to try to show me how to love, how to feel, how to be a person like other people. This album is about that journey, that story, and it’s the most joyous, most uplifting, most upbeat, most soulful thing we’ve ever done. I can’t wait for everyone to hear it”.
How To Be A Person Like Other People is available to pre-order now from https://embrace.tmstor.es/
Meanwhile the band have announced tour dates in support of the new album, including a date at the Manchester O2 Apollo on September 10th
Tickets go on sale this Friday at 10am from www.gigsandtours.com.
