Bolton based cleaning legend, Dr. Beckmann is marking the festive season with the launch of a Christmas gin, inspired by the bouquet of freshly cleaned laundry.
In a year when light-up gin sprinkled with gold leaf and gingerbread gins have already got the nation talking, Dr.Beckmann’s Glow Gin is set to steal the limelight with the cleanest, freshest tasting gin ever made.
A gin inspired by the aroma of a fabric whitener? Absolutely!
“It tastes fresh, clean and indulgent – it’s the perfect Christmas drink,” said Dr. Beckmann spokeswoman Susan Fermor.
“Glowhite fans are huge advocates of our classic fragrance – those signature notes which fragrance every single Glowhite wash. So, rewarding this affection for the brand and using the same flavour notes to inspire our own gin and a scented candle has been something we’ve been working on for some time. We’re delighted with the results too.”
The Glow Gin has been launched to mark the 100th anniversary year of the nation’s favourite specialist laundry whitener range, Glowhite, which is manufactured by Dr. Beckmann at its UK factory in Bolton.
Susan Fermor added, “Our bespoke Glow Gin has been specially formulated and contains a variety of clean, white botanicals expertly blended with a flavourful combination of Juniper, Cardamom, Coriander, Grapefruit, Nutmeg, Liquorice Root and Elderflower.
It is all your favourite fragrances, inspired by Glowhite, blended into a very special Christmas gin. It is perfect for when you’ve finished the cleaning for Christmas and you’ve some ‘me’ time to enjoy.”
The special edition gin is included in a one-off Christmas hamper which also includes a Glow Light candle, once again scented with that famous Glowhite aroma, plus a bauble filled with the Glowhite product, perfect to break open after the festive period to give your whites a new year boost!
Candles are a staple throughout the festive season, and the scent of freshly washed laundry is one of the many reasons why Glowhite ULTRA has been recognised as the nation’s favourite specialist laundry whitener, and now this smell can spread throughout the home with Dr. Beckmann’s Glow Light Christmas candle.
As well as reviving the whiteness of your laundry, Glowhite ULTRA can now add sparkle to your Christmas tree, in the form of a special Christmas bauble. The limited-edition hanging decoration is filled with the famous product, so when it is time to take down the decorations, the bauble can be opened, and the product can be used to clean up the messy festive aftermath.
The special edition Dr. Beckmann hamper, including gin, candle and bauble, is available for a limited time only. And Dr. Beckmann have a special supply to give away to fans. So, head to Dr. Beckmann’s social channels to enter the competition and have the ultimate Glowhite Christmas.
Susan Fermor added, “Christmas is always a special time of year and marking the 100th anniversary of Dr. Beckmann’s Glowhite range with the ‘Have a Glowhite Christmas’ hamper is the perfect way to celebrate the holiday season for cleaning fans.
Christmas is all about spending time with loved ones, being cosy and enjoying a drink or two, and what could be better than trying Dr. Beckmann’s very first gin, whilst enjoying the scent of a fresh laundry candle flickering in the festive surroundings of your own home.”
To browse the rest of Dr. Beckmann’s products that’ll be sure to help clean up the festive mess this season, click here.
