Dogs Trust cares for around 14,000 dogs per year and the charity continues to receive high numbers of handover enquiries from dog owners – over 50,000 last year. Some dogs have specific requirements and take longer than others to rehome – these are Dogs Trust’s ‘Underdogs’ who have been in the charity’s care for six months or more.
To try and highlight the issue and reach more dog lovers, Dogs Trust has teamed up with Australian wine brand Leaps & Bounds to promote dogs struggling to catch the eye of potential adopters with limited-edition labels featuring two of the charity’s Underdogs.
Available from 2nd May, the special edition Leaps & Bounds Chardonnay will be available via Getir* featuring Dogs Trust ‘Underdogs’ who are looking to be adopted in London and Manchester*. Information about the dogs waiting for their forever homes can be found by scanning the label on the front of the limited-edition bottle.
While the charity is able to find most dogs new loving homes in good time, with most residents receiving about 15 or more adoption applications, it also cares for many dogs who have more specific rehoming requirements – these are the Underdogs who have been in Dogs Trust’s care for six months or more. They may need extra training, ongoing veterinary treatment, a home with no children or other dogs, or they may simply have just been overlooked.
Available for delivery straight to your doorstep, the wine tells the heart-warming stories of some of Dogs Trust’s Underdogs, including Nigel (a Patterdale Terrier Cross) and Cleo (a Retriever Labrador Cross), both of whom have been long-term residents owing to special rehoming requirements.
“We’ve used Leaps & Bounds to celebrate some of the world’s most legendary pups, and now it’s time to show all the love to the underdogs across the UK that need new families, because they’re just as incredible. We’re working with Dogs Trust and Getir to bring this limited-edition wine to dog lovers, making it simple to scan over dinner and check the dogs in your local area that need a new home. We hope it helps raise awareness for some of the dogs that need a little more attention to find new families and support Dogs Trust who currently is receiving very high numbers of enquiries from people needing to hand over their dog.” said Lucy Bearman, Wine Director at Leaps & Bounds.
Chief Executive of Dogs Trust, Owen Sharp said: “Although our Underdogs have been in our centres for longer, they have lots of love to give. Whilst they stay with us, they benefit from regular time with our dedicated training teams to ensure that we can help them – and their new owners – prepare for life in their forever homes. And, as we know them so well, we’re able to help potential adopters decide whether they could be their perfect match.
“When you rehome an Underdog, we will support you with training expertise to help them settle into your home. We will be there to provide you with help and advice for as long as you need us. And, as soon as one of our Underdogs finds their new home, it means we have a kennel free for the next dog who has nowhere to turn.”
Dedicated to celebrating iconic dogs across the world, Leaps & Bounds aims to highlight the importance of adopting and caring for dogs who need the love and attention they deserve. Through this limited-edition wine, dog lovers can enjoy not only a delicious glass of wine but also the satisfaction of supporting a good cause and potentially help find an Underdog their forever home.
Can you open your heart and home, in giving a dog a second chance? Meet your local Underdogs HERE
Look out for your local Underdogs profiles on Leaps & Bounds bottles delivered by Getir from 2nd May.
*The Leaps & Bounds limited-edition bottles are available via Getir to all addresses covered by Getir’s London and Manchester depots below:
- M12 6HU
- M24 2UF
- SW8 4NE
- SE16 2DB
- E1 5DZ
