Dating app users who have been vaccinated will be rewarded with free premium features if they share their vaccine status to potential “matches”.
Under a new initiative to target vaccine hesitancy, Tinder, Match, Hinge, Bumble, Badoo, Plenty of Fish, OurTime and Muzmatch have signed up to the scheme.
Users will see adverts and banners for the Every Vaccination Gives Us Hope campaign – and they will be able to use vaccination badges and stickers, free “super” likes and other features.
All of these new features are optional, but the Department of Health and Social Care insisted there was research showing that people are more likely to date someone who has had a COVID-19 jab.
There have long been fears that the high take-up seen among older people might not be reflected in younger people, who face lower risk of death or complications from the virus.
