It takes quite a lot to stand out in the hospitality industry. And the fastest way to get to the top is to develop a unique business concept. Without one, turning your idea into profits will be challenging.
According to Ryan Bishti, a leading light in the industry and head of Cream Group, this is what’s propelled his company’s success. It’s simple to mimic others, but you won’t be able to match their concept. Rather than emulating a competitor, it’s best to take an original approach.
So, what exactly is a company concept, and how did Ryan Bishti use Cream Group to highlight the value of concept-based business?
Ryan Bishti Says ‘Break the Mold’
It’s not news that Ryan Bishti, one of the sharpest minds in the hospitality sector, manages some of the best entertainment and eating locations in London. He’s one of the proprietors of Cream Group, a top nightlife company in the UK’s capital city. Bishti is a professional and creative entrepreneur who’s spent most of his life coming up with new ideas and figuring out how to make them work.
According to Ryan Bishti, “We’re forward-thinking and break the mold; we find a niche and are creative with our ideas. And it has repeatedly helped our brand satisfy customers, making us grow rapidly.”
Bishti’s onto something. There’s an overwhelming need for entrepreneurs and business owners to focus more on their distinct ideas. It’s crucial to have a business concept, as this is what defines the primary customers you’re trying to attract.
A concept-based business nurtures an idea until it’s hatched. Let’s look at what Ryan Bishti says about concept-based businesses. But first let’s understand what a business concept is.
Understanding Concept-Based Business
Few companies get it right on the first spin. Developing a business concept can be tricky. A company concept serves as a road map once you’ve acquired all the resources for your new startup.
The concept plan demonstrates a dedication to meticulous planning and is based on previous experiences. The business plan, vision, and mission must all be included.
It’s crucial to distinguish between a business concept and a business goal. The business goal drives the company forward and proposes how it will conduct its operations in the long run.
“I try to make consumers happy,” Ryan Bishti says, “and that should be the basic goal of every business.” Customer satisfaction generates the most significant revenue, as businesses thrive when customers are loyal. If your product isn’t working, the principles or concepts are incorrect.
Ryan Bishti’s Thoughts on Concept-Based Businesses
Before you begin the development process, you must have a business concept. Ryan Bishti is a firm believer in company strategy based on concepts. “I appreciate being able to deliver delight to people when they need it the most,” he says, “and this is born out of a unique concept-based business.”
According to the entrepreneur, failing to develop a unique business concept can endanger your efforts. You risk losing customers if you start your company by imitating another company’s vision. Some customers can easily detect when you try to serve them someone else’s concept.
Customers have been overexposed, and their criteria for experiences have risen dramatically. As a result, they have high expectations when patronizing any hospitality venue. So, no matter the industry, never copy competitors.
A concept-based business should comprise brand-new ideas for customers. For example, Cream Group is working on a new approach that will spotlight beloved foods from around the world.
According to Bishti, “Adulthood, our latest concept-based project, is an immersive experiential encounter. It combines competitive socializing with fast-casual meals and drinks to create a unique experience. It will launch at the end of 2022 with services that have never been seen anywhere else globally.”
Ryan Bishti: Most Common Mistakes in the Hospitality Business
Bishti says one of the errors he’s seen in the hospitality industry is a restaurant owner who invites all of their friends to their bar and gives them an open tab. Treating family and friends to freebies makes it difficult for the manager to run the place and maintain profits. “In the industry, I’ve seen many people make those blunders,” says Bishti. “On the other hand, I’ve encountered instances when the personal field has been removed.”
This type of gaffe by an owner impacts the management in charge of the establishment. The front-of-house staff may be unable to question the owner’s excesses, which, when they’re extensive, hurt the company’s success.
Get a Concept
Without a concept, a company will not be able to survive, and the more unique your idea is, the faster you grow. Most business concepts are based on the owner’s ideas and the general requisites of that niche. Not every hospitality entrepreneur can be as successful as Ryan Bishti. But without a concept, there’s no hope for success at all.
