A new era of Ernest Jones boutiques is arriving, bringing to life the brand’s reputation for quality, craftmanship and expertise.
The new boutiques come as part of a significant evolution of the Ernest Jones brand, founded in 1949, and is the first expression of a new visual identity and connected commerce customer experience.
The boutiques have a light and contemporary design, softly lit, with a warm and timeless palette of materials, where customers can browse best-in-class collections of prestige watch brands (including OMEGA, Breitling, Cartier and TAG Heuer), and discover designated salons of diamonds, gold, and silver jewellery from its own luxury assortments and sought-after brands such as Le Vian and Vera Wang.
A personalised shopping service from the team of specialist jewellery experts, provides advice and inspiration, to help customers find that perfect piece to celebrate their stories and special milestones.
The store features include:
‘For You By You’ design bar for customers where they can create an engagement ring, design a piece of bespoke jewellery or personalise a piece with engraving, all under the guiding hand of Ernest Jones’ design experts and master craftsmen.
Watch salon – featuring many of the world’s most prestigious luxury watch brands in a contemporary environment where customers can enjoy an appointment with a brand expert to find the timepiece that celebrates their unique story.
Bridal – an informative and personalised diamond experience for customers to create bespoke, forever, engagement rings and diamond jewellery.
Repairs and restoration service that includes watch servicing, refurbishments and adjustments.
Signet UK and Ireland Managing Director, Neil Old commented, “Ernest Jones has a long-standing presence on the high street with a reputation for fine jewellery and prestige watch brands and a shopping experience that leads on quality, craftmanship and expertise.
I am very proud to be opening these new boutiques that bring those brand values to life. Every attention to detail has been made to ensure each customer touchpoint fulfils the desire for knowledge and inspiration, echoing who we are and what we stand for in the hearts and minds of our discerning customers.”
Developed in partnership withone of the world’s leading architecture and interior
