A business proposal is a formal document that offers a solution to a problem or presents an idea to a potential client or customer. It can also take the form of an offer from a company to do business with another company, or for a number of other purposes such as winning new clients or contracts, or convincing investors to invest in a project or company.
It is typically presented in a letter format and should be well researched, well written, and professional in appearance. A business proposal can be the key to winning new business and achieving success. It usually contains a summary of the company’s services and products, as well as what the proposer hopes to gain from the deal.
Before writing a business proposal, it is important to research the targeted company and audience. This will give you a better idea of what type of corporate style to use and who your audience should be. When putting together a business proposal, it is advised that you keep these in mind:
The business proposal template includes these elements:
- The purpose of the business proposal (including any deadlines)
- The targeted company or audience
- Details about your company including its background, financial information, and credentials. This information should be included in the opening along with a CTA (call to action) statement. Here is where you write what you want the person to do after reading your proposal.
- Your services or products for sale
- The benefits that will be gained by doing business with you (what’s in it for them)
- If the audience is customers, state how your product/service can help their business and why they should do business with you
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The business proposal format should be formal.
Business proposals are formal documents that need to be written in the same style as other formal company correspondence, which means it needs to be well-researched, well-structured, and professional. It’s important not to underestimate the power of a single page when writing a business proposal. Your goal is to convince the reader that you are not only knowledgeable in your field, but also an expert in how to solve their problem – you’re selling yourself as much as anything else, so it’s important to make sure you’ve done all of your homework and presented it clearly on paper.
The tone of your business proposal should be professional, clear, and straightforward. You want to make it easy for your reader to understand everything you are offering in the shortest amount of time possible. Keep this in mind when writing each paragraph – always make sure you know what you’re trying to say before opening up a document. This will help later on when you need to make revisions and edits.
The following is a basic format that you can follow:
- Create an introduction paragraph that sets the tone and provides information about your company. You’ll also want to add any qualifications (such as licenses, accreditations, awards, etc.) that you have in this section.
- Don’t forget to format your proposal correctly. This includes adding headers, sub-headers, lists, bolding keywords, etc. – it’s okay to make the document aesthetically pleasing as you are presenting yourself as a professional business person. You could also include an infographic about you or your company to make it more interesting.
- The body of your document should be organized in a way that flows logically and concisely. If you’re selling a specific service, make sure to tell them what it is and what they’ll get from using it. If you’re selling a product, including any features that set it apart from the competition. It should contain paragraphs describing how you will solve their problem or achieve their goals. Here is where you’ll want to highlight what’s in it for them by entering into a partnership with your company.
- If needed, include a conclusion paragraph thanking the reader for their time and reiterating why they should do business with your company, and also include a call to action that tells them what they need to do in order to get started or take advantage of your offer. This part of the proposal can be used to provide contact information or set up another meeting if needed. If you’re following up, make sure you provide a date and time as well as your contact details.
- Make sure to proofread for any spelling or grammatical errors before sending it off. It’s okay to have a friend look over the proposal as well – they might be able to provide some insight that you missed.
Check a short business proposal sample for reference.
When making your business proposal, you do not have to reinvent the wheel. There are lots of references online that you can use to start making your own and just apply the needed information there.
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Find help from available business proposal examples offered by Venggage.
Along with these tips, you should also check business proposal examples that you can easily search online. For this, Venngage has everything you need to create an attractive proposal in just minutes.
Venngage is the simplest way to create a professional proposal. With our free business proposal template, you can design your own document with no hassle at all. We have templates for every project type and industry imaginable so that whatever you’re doing, we’ve got it covered! No more wasting time trying to figure out how to make something look nice or even what fonts are best- just download one of our templates today and get started on making your dreams happen sooner rather than later!
