Rum connoisseurs rejoice – the bold, punchy, flavoursome rums will now be hitting the shelves of over 100 Co-Op stores across England from 2nd November.
ARLU Rum Original Spiced and ARLU Rum Passionfruit are set to tantalise shoppers taste buds – just in time for the festive season!
Launched in February this year, this expertly crafted rum range capitalises on the ever-growing popularity of the dark spirit.
The rum-assiance is well and truly underway as sales continued to soar during and since the first lockdown as shoppers are recreating the cocktail experience in their own homes. Spiced and flavoured rum, in particular, are having a moment as sales of this category are up +22% value YOY.
The Caribbean born, Manchester made, ARLU Rum is imported from the award-winning Demerara Diamond Distillery and lovingly blended with unique natural flavours and spices in the heart of Manchester.
ARLU Rum Original Spiced is sure to satisfy even the longest-standing rum fans thanks to its slightly sweeter take on classic spiced rum with notes of vanilla fudge and butter. While ARLU Rum Passionfruit & Mango capitalises on the trend for flavoured rum and, in particular, tropical flavours.
“We’re excited to see ARLU join Didsbury Gin on the shelves at the Co-Op. It offers something different and unique, and with the popularity of spiced and flavoured rums we’re sure shoppers are going to love it. Demand for ARLU Rum has been strong already this year, and now it’ll be even easier for shoppers to get their hands on a bottle.”
(Liam Manton, co-founder of Alderman’s Drinks, the company behind ARLU Rum)
ARLU Rum launches in selected Co-Op stores on 2nd of November at £24.00 RRP. It is also available to purchase online here.