In a ground-breaking move for UK football, the Energy Check Stadium at Gigg Lane has implemented cashless payments for Bury FC fans. The club’s away shirt sponsor, tappit, provides cashless experiences to sports events, festivals and other entertainment venues across the globe and now brings these benefits to Bury FC.
The time-honoured tradition of a half-time pie and a pint, or a hot beverage and a snack, is an integral part of the English League Football matchday and it’s no different at Gigg Lane. The prepaid tappit card now allows fans to, quite literally, tap it to pay, cutting queuing times for refreshments, and leaving more time to catch up with friends and analyse the latest on-pitch performances.
Supporters can use the Bury-branded NFC-enabled tappit cards at four of the club’s concession stands: the Members Suite; Starkies Restaurant; the Social Club; and the Retail Shop. Cardholders simply preload funds, then enjoy the match without the need for the right change or cash in their pocket.
Bury FC Commercial Director, Matt Caren, said: “We’re hugely excited to bring new technology to the club. Offering our fans the chance to go cashless at Gigg Lane is such a positive move for us. tappit is becoming much more than a shirt sponsor, partnering with an organisation that has this expertise gives us the chance to improve the matchday experience for our fans. It also helps us find out more about the behaviours of our supporters and learn how best we can communicate with our fans moving forward.”
tappit CEO, Rob Groombridge, added: “When we first spoke to Bury about sponsoring the club, we discussed taking the stadium cashless and were delighted to find the club is so keen to embrace new technology. This is the first step in Bury’s journey to becoming the UK’s first cashless stadium, leading the way in payment innovation within football. We look forward to giving Bury fans a great cashless experience for years to come.”
The partnership will also change the way that fans become more connected with their team through spending habits and tailored offers in the future.