BRITISH sweet maker Swizzels, based in New Mills, has launched a new campaign to see just how creative their sweet-toothed customers can be.
Marshmallow and grilled cheese sandwich anyone? Combining the raspberry and milk flavour of Swizzels’ iconic Drumstick Lolly with the texture of a fluffy marshmallow, Marvellous Mallows have divided opinion, with fans calling the combo either genius or crazy.
Now the company is pushing the boundaries of inventiveness with its new #MarvellousOrMadness campaign which launched on Saturday 1 April. The campaign invites people to share their mallow-inspired concoctions and recipes via social media in return for a mix of ‘marvellous or madness’ prizes including spa days and skydives.
Holly Drescher, brand manager, said: “Everyone thinks about toasting marshmallows around a bonfire and making s’mores but there are so many other ways they can be enjoyed.
“Someone in our team swears they taste great melted in a grilled cheese sandwich. Maybe not everyone’s cup of tea but apparently this combo tastes great! We’re hoping to uncover some regional favourites and possibly a winning combination that becomes a future classic.
“Our fans love thinking outside the box and we’re looking to them to come up with unusual food pairings that they’ve never dared try before.”
With a MRRP of £1.15, Marvellous Mallows are available in Morrisons, Home Bargains, B&M, Nisa, Spar, Amazon and independent grocery shops. They are fat free and contain no artificial colours.
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