Amazon’s corporate office in Manchester has donated £16,500 to a local arts charity, Manchester Camerata.
Manchester Camerata is an orchestra that works with schools and social initiatives in Manchester to promote the personal and social development of people in the community. It runs projects facilitated by professional musicians, composers, music therapists and artists to raise self-confidence and self-esteem through music. The charity believes music is a powerful tool for expression, communication and social connection.
During the pandemic Manchester Camerata has been delivering its music therapy programme for people with dementia through virtual training of care home staff, providing vital relief for those living in isolation.
On top of this, Manchester Camerata broadcasted its ‘Hacienda Classical’ project at the beginning of lockdown to an audience of 1 million people worldwide. The organisation has also embarked on a digital film series ‘Untold’ which has been launched on its site.
Manchester Camerata also has a diverse school’s programme that uses music as a vehicle to help young people thrive personally, academically and socially. The team trains and upskills teachers and practitioners to embed creative music-making in school life and to ensure its ongoing impact.
Camerata will use the donation to support its recovery during COVID-19 and to help continue making an impact for audiences and communities online at a time when face to face activity is not possible.
Paul Davies, Head of Communications & Development, at Manchester Camerata said:
“Since the start of lockdown in March, we have focused all our energy on being there for the communities who have needed us most. We are thankful for this support from Amazon, which will help our team continue to reach and help more people in the community.”
Amazon’s Manchester Site Lead, Matthew Redfearn, added:
“We are very impressed with the initiatives of Manchester Camerata and wanted to support its efforts with this donation. We hope this helps the talented artists continue their important work with the community in Manchester.”
Community donations are one of a number of ways in which Amazon is supporting communities across the UK during COVID-19.
Amazon is providing disadvantaged students with online STEM courses as well as teaming up with charity partner Magic Breakfast and delivering 1.4 million healthy breakfasts to families around the UK.