Head to Media City on Wednesday (25th September) where Camden Town Brewery and their Hells Van will be swapping cans of food products for a can of their new Harvest Hells Larger.
For the launch of the brewery’s new autumnal seasonal beer, Harvest Hells Lager, they have teamed up with charity The Felix Project to support their mission in raising awareness for food poverty in the UK, which reportedly affects 8.4 million people nationally.
Travelling to Manchester, Camden is encouraging the public to donate to their local food banks with the UK’s first Can-for-Can swap initiative!
Mark Curtin, CEO of The Felix Project, says, “Food poverty in the UK is a growing problem, with many people struggling to afford fresh and healthy food for themselves and their families. We are delighted that Camden is not only helping to raise awareness of these crucial issues and the work we do at The Felix Project to tackle them, but also getting people involved in supporting the cause to help to reduce waste and eradicate food insecurity”
Manchester residents will get to take home the brand new Harvest Hells beer which is an autumnal spin on the classic Hells Lager with a rich, full flavour thanks to its darker roasted malts. And teaming up with The Felix Project Camden is donating 20p from every can sold in the first month to the charity to continue their important work to tackle food poverty.
Jasper Cuppaidge, Founder of Camden Town Brewery, added, “We’re proud that each of our Seasonal Hells, released throughout the year, have been raising money for good. By donating 20p from each Harvest Hells can sale in this first month, and going on tour across the UK, we’re raising awareness of those experiencing food poverty, and your donations will go towards helping to put food on tables, supporting those in need.”