Brother UK has announced it is to sponsor cycling Team Torelli into the 2018 cycling season.

The Manchester-based elite women’s cycling team has enjoyed a year of cycling successes. The team consists of talented young female cyclists from all around the world, who compete at a local, national and international level including recent recruit World and European Champion and 10 times British National Champion, Great Britain’s Emily Kay.

Team Torelli will enjoy jersey sponsorship from Brother UK throughout the 2018 season, when they will compete at high profile national events including the Tour Series in May.

This latest announcement is the latest in a string of cycling sponsorship deals secured by Brother UK, as the Audenshaw-based technology solutions and services business increases its commitment to the sport.

Brother UK has invested in the cycling sector for more than six years with the provision of neutral service vehicles to high-level domestic races and sportives. It is also the official print, imaging and results partner for the Tour Series, the OVO Energy Women’s Tour of Britain and the OVO Energy Tour of Britain.

Speaking about the new team sponsorship, Phil Jones MBE, Managing Director of Brother UK, comments: “I have been extremely impressed by all the progress the team have made in the 2017 season and the 2018 team roster looks very strong and capable of delivering some outstanding results on the road and the track.  It has the makings of a great partnership.”

Tony Orrell, Team Manager of Team Torelli, added: “2017 has been an amazing year for us, and going into 2018 we’re proud to have Brother UK on board as a sponsor. The brand has a great track record in its cycling sponsorship successes and we’re looking forward to working together to produce more great results in 2018.”

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