Manchester based eCommerce and digital marketing agency, Visualsoft, has secured a two-year contract with men’s clothing and accessories retailer Master Debonair.

The new account win will see Visualsoft manage both the digital marketing and ecommerce platform for the growing fashion business, on its shared success model.

The two-year contract will allow Master Debonair to benefit from Visualsoft’s Enterprise+ retail platform – an all-in-one solution which includes an extensive range of bespoke, rationalised and retailer-tested integrations and features.

In addition to the provision of services including videography, PPC, social media and SEO, Visualsoft will host the Master Debonair eCommerce site on its platform.

Master Debonair was founded in 2016 by husband and wife, Simon and Eve Whitaker, and currently employs 32 people. It has two physical stores, in Boldon, South Tyneside, and Chesterfield, Derbyshire, as well as its popular website selling thousands of products.

Eve Whitaker, creative director at Master Debonair, said: “We chose to partner with Visualsoft as they have lots of experience in fashion ecommerce. Their understanding of our business and the challenges we face was first-class, and we hope to take our business to the next level with this partnership. Visualsoft’s proactive platform and marketing strategy means that we will be well equipped to face the final quarter of the year and its key sales events, which is an important sales period for us, and a large driver of our annual revenue.”

Martin Walker, sales director of Visualsoft, said: “We are delighted that Master Debonair chose Visualsoft as its ecommerce partner to help grow its brand over the coming years. Visualsoft has a plethora of experience in the fashion industry and we are excited to be able to help Master Debonair reach its full potential. We’re excited to develop what is already a successful North East company even further.”


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