The world’s most visited multi-sensory experience Van Gogh Alive, is now open at Salford’s MediaCity.

Created by Grande Experiences, the spectacular, immersive gallery which runs from 22nd October 2021 to 23rd January 2022, exhibits the life and work of the seminal Dutch artist.

Housed in a 17,500ft2 purpose-built venue in the MediaCity, the experience is a feast of sight, sound and even scent. More than eight million people have flocked to see Van Gogh Alive across 75 countries.

The highly anticipated launch event on Thursday 21st October saw celebrity names including football pundit Gary Neville and actresses Jorgie Porter and Maureen Lipman flock to the MediaCity piazza for an exclusive first look at the world-class cultural experience.

Paul Dennett, Salford City Mayor said: “Communities have really missed experiencing arts and entertainment over the past 18 months, so it is wonderful to have such a globally impactful and unique experience as Van Gogh Alive on our doorstep. A feast for the imagination, it is a truly fascinating experience to be immersed within the world of Van Gogh outside of the traditional gallery walls.”

Josie Cahill, Place Director for MediaCity said: “The excitement around Van Gogh Alive coming to MediaCity has been building for months and we are delighted to welcome visitors to engage with this fantastic, world-leading immersive experience. Ambitious cultural partnerships like this are absolutely key for us in our plan to continue to accelerate MediaCity as a culture rich, waterside destination with exciting experiences for everyone to enjoy.”

Marie Toller, head of major relationships at The Christie charity said: “We’re thrilled that Van Gogh Alive has chosen to support The Christie charity. The last 18 months has been particularly challenging for our charity as we rely on the support and donations from the public to provide our patients with the very best care, treatment and access to groundbreaking research options. Monies raised from the exhibition will go towards making life that little bit easier for cancer patients and enhancing their experience while at The Christie hospital.”


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