Running an online business involves more than selling products. It is also about building trust with your customers. People only buy from businesses they trust. And if they trust you well enough, they’ll refer a new customer to you.
Online casinos are highly effective in building trust with new customers. How do they do it? What strategies do casinos use that you can leverage to grow your business?
Create a Rewards Program
Nearly all online casinos in the UK have a rewards program. Casinos use bonuses to lure new customers. And they give out special rewards to their most loyal customers.
Rewards are effective for trust-building because everyone loves freebies. Think about it. You’ve probably bought something at your local store because it was on offer. Perhaps it was a buy-one-get-one-free promotion. Maybe it was a complimentary drink.
Free stuff captures people’s attention. But how do you give out rewards and remain afloat as a business? For starters, give out rewards to paying customers.
The majority of trusted sites not on Gamstop give you a bonus only after you complete your first deposit. By doing so, casinos minimise their potential losses. Many of them also have additional bonuses designed to cushion their losses.
Provide Excellent Customer Service
When many customers want to test a business’ trustworthiness, they check the quality of its customer service. If a potential customer calls, emails or sends you a message on social media, they expect you to respond fast.
Quick and efficient customer service shows you’re genuine and committed. It also shows you’re serious and willing to solve your customers’ pain points. Many online casinos provide customer service through some of these channels:
- Live chatting
- Email support
- Phone contacts
- Social media
The best casinos provide live chatting with the help of a human staff member. When you ask a question in the middle of the night, you’ll receive a response from a human staff and not a chatbot.
Now, you don’t need to provide 24/7 customer service. However, provide excellent customer service always. Many customers are willing to wait for a few hours to get your response. Always respond with helpful feedback.
Personalise Your Services
Truth be told, online casinos began personalising their services a few years ago. So far, this strategy is providing the intended results. Casinos usually use technological tools to track their customers.
They can trust a customer’s time, expenditure, favourite slots and bonuses. Then they can use this information to personalise the players’ experience. For example, they can give a customer who loves slots free spins for slots.
Every business has access to the same tools online casinos use. Leverage technology to understand your customers better. Learn where each customer is located, what they like about your business and areas they would want you to improve on.
Give out personalised offers to your customers. When conducting email marketing, address each customer by name. Also, personalise your message to increase engagement and loyalty.
Today’s customers aren’t afraid to unsubscribe from a newsletter if it doesn’t suit their needs. On the other hand, 70% of customers are willing to show loyalty to a brand that gives them customised offers.
Create a Good First Impression
Your customers look at certain website features to determine if they can trust you. In the online casino space, new gamblers look at website security features, licensing information, independent audits and software providers before deciding whether to sign up for an account.
Every self-respecting gambling site has a secure, licensed website. Casino sites are usually user-friendly, mobile-optimised and well-organised. Casinos invest in the features mentioned above to create a good first impression with their customers.
Creating a good first impression is important because it determines whether you win or lose up to half of your potential customers. There are several measures you can take to create a great first impression.
First, invest in proper web design. Everything about your website, from its colours to logo, should be attractive to your customers. It also needs to be secure, neat and mobile-friendly.
Next, display your products conspicuously. Make it easy for new leads to contact you. If you have an offer, ensure it’s the first thing new customers see when they visit your website.
Be Transparent
We’ll admit—online casinos haven’t always been transparent. New government laws and pressure from customers forced gambling sites to be more transparent about their terms, games and bonuses.
Nevertheless, transparency helped the iGaming industry skyrocket from nothing to making over £14 billion per year. Why does transparency matter so much in business? It increases trust. It also helps customers make informed decisions.
Let’s say you own an online T-shirt printing store. Your customers might want to know your turnaround time, materials used, areas served and costs. Make all this information available to your customers.
If you provide shipping, indicate the shipping fees. Also, reveal your return policy and any other information your customers might need to make their decision.
Sell Quality Products
People lose money at online casinos. Yet, they keep spending their money on slots and table games. The explanation is that gamblers find value in today’s slots and card games.
Indeed, modern casino games are entertaining, feature-rich and potentially profitable. These games are attractive. They’re diverse, mobile-optimised and relevant to players.
In other words, casinos offer a product people love so much that they’re willing to spend money on repeatedly. Now, you probably don’t sell stuff people need to buy constantly.
However, sell quality items. If a customer buys a quality product from you, he or she can do one of several things. The customers can buy more items from your store. Or she can introduce your business to her family and friends. Either way, you make money.
In Conclusion
Online casinos have a way of building trust with their customers. They secure their website and acquire proper licenses. This shows a site is genuine. Next, they provide quality products.
Casinos also use bonuses to attract new customers or keep regular customers loyal. Practice the same measures to grow your business.
