Large-scale proposals for the development of the former Kellogg’s site in Stretford have been unveiled.

Bruntwood Works and Trafford Council has announced plans for a residential-led mixed use development to include housing, primary school, offices and public realm.

A public consultation event will take place at Trafford Town Hall on 7 November, from 3pm to 7pm, where people can view the plans and provide their feedback.

The proposed development sits within the Council’s Civic Quarter Masterplan which covers a 120 acre site taking in the Town Hall, Lancashire Cricket Club, the former Kellogg’s site including the University Academy 92 (UA 92) campus, stretching up to the A56/Chester Road and White City retail park.

The Council’s proposals for the area include building a new leisure centre; improved public spaces, opportunities for new homes and offices and improved cycle and pedestrian routes. They also include the possible development of a new public piazza and ‘processional route’ linking Lancashire Cricket Club with Manchester United’s Old Trafford stadium. The strategic vision is being created with consultancy team Avison Young, Feilden Clegg Bradley Studios and Planit-IE.

Leader of Trafford Council, Cllr Andrew Western, said:

The plan presents a fantastic opportunity to provide much-needed housing, further develop local amenities, improve community use of the area and completely transform our public spaces. The plans aims to create a fantastic place for those who live and work here, so please take the time to tell us what you want: your views are vital in shaping this project.”


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