Working with an agency to market your business can be a little confusing and intimidating at first, but once you get used to the pros and cons of each, you’ll wonder why you ever tried to do it on your own in the first place. Agencies offer plenty of benefits, from saving you time and money to making sure your message gets across effectively and professionally. Here are ten of the most important benefits of working with a Marketing Agency.
Get rid of monotonous tasks
By outsourcing tasks that are important but aren’t directly tied to your core business, you can free up time and energy for things that will make your company more effective. For example, it may be helpful to get rid of repetitive, monotonous tasks like data entry or email management by hiring someone who has those skills. This allows you to better focus on building relationships with potential clients and offers other benefits as well.
Having a dedicated marketing agency handles these types of duties will ultimately save you time and money in both areas. You’ll also have access to new tools, tricks and strategies that can help grow your business overall.
Focus on core activities
A marketing agency can help your business grow quickly by focusing on its core activities. An experienced digital marketing firm will do your SEO and social media campaigns, manage your content strategy, plan your paid advertising campaigns, and design your website. In other words, they’ll handle everything that’s directly related to online marketing for you.
What happens if you try to do all these things yourself? You could end up doing an average job at each task rather than optimizing each process and getting results from it. Working with an agency helps you focus on what matters most—running your business—while leaving experts to handle tasks related to growth.
Work with experts in their field
No matter how passionate you are about your business, marketing isn’t something you can be good at without experience. When you’re first starting out, there are so many other things to worry about that hiring someone to handle marketing for you seems like just one more thing on an already-full plate. But even if it feels expensive or time-consuming now, putting off hiring someone to help with marketing will only hurt your company in the long run. Just think of it as an investment that pays itself back tenfold—hiring professional help means that your company will have resources available to grow bigger and stronger faster than would otherwise be possible on its own.
Digital marketing grows faster
One of the most difficult aspects for small and medium businesses is marketing their products. This task is even more challenging for those who operate in niche markets, as it’s harder to reach out to customers when you don’t have as many avenues through which to advertise.
Business owners can get more exposure on social media by hiring a digital marketing organization. What makes them different from other agencies is that they tend to specialize in all things social media, including Facebook, Instagram, Twitter and more. In addition to that, digital marketing agencies are always up-to-date on new tools and trends – which allows them to keep creating unique strategies for their client’s accounts.
Bigger Impact through Collaboration
As you start growing your business, it can quickly become overwhelming to manage all of your marketing efforts on your own. A good marketing agency will make sure you’re still getting out in front of customers while they handle content creation, social media management and lead generation on your behalf. Your time is valuable—focus it on what really matters: growing your business.
Access to technology and tools
One of the most valuable things you can get from working with an outside marketing agency is access to new technologies and tools that aren’t available through your internal resources. You might have experience using CRM software or analytics platforms, but there’s a good chance there are other options out there.
Because these marketing agencies work across many clients and industries, they often get first dibs on new tools as well as promotional codes for discounts and free trials. Marketing agencies also have more creative freedom because they’re not tied to certain vendors. By partnering with an agency, you can find ways to increase productivity through technology (and therefore create a more efficient workflow).
Speed up scalability
If you’re looking to take your business from $0 in revenue to $1 million, it’s going to take time. Maybe several years. If you can find ways to accelerate that process, you’ll build your company faster and grow without risking everything on a hunch.
One way is working with an established marketing agency that already has existing clients in your industry who are happy to recommend them and their services when approached by a new startup. Another is reaching out directly or via affiliate marketing and building up a social proof portfolio of people who love what you do for them (and who you pay for referrals).
Better chances at success
According to recent research, businesses that work with an agency are 7.4 times more likely to be successful than those that don’t. This makes sense when you consider that agencies use their specialized expertise in marketing strategies and methodology to increase brand awareness and engagement, grow online exposure and ultimately generate new business for their clients.
Not only can agencies help your company connect more deeply with its target audience, but they can also help you land larger contracts, secure new funding and eventually turn into something bigger. Most importantly, working with an agency helps bolster your company’s credibility and strengthen its reputation as a serious player in your industry.
Lower investment costs
Many agencies offer services such as branding, web design, PPC and other campaign management, video production and more at lower costs than hiring multiple vendors. Furthermore, working with an agency lets you have a designated team who is focused on your overall marketing efforts; for small businesses that are just getting started or those that don’t have an existing in-house marketing department, this can be extremely valuable.
For example, if you only had time to focus on one aspect of your marketing—social media or SEO—chances are you’d see better results from dedicating all your time to just one channel versus spreading yourself thin across several.
Extensive knowledge and skills
When you’re working with an agency, you get to tap into an expert who knows best practices and will advise you on what works for your particular business. Their years of experience can help guide your brand and marketing efforts in ways that may be difficult for you to accomplish on your own. Of course, hiring an agency does come at a cost—so it’s important to choose wisely.
There are many marketing agencies out there that promise great results but whose services do not match their claims. Do some research before picking one! Look at their case studies, online reviews and previous clients if possible. The more information you have about how they work, what they can do for you and how much they charge, the better equipped you’ll be to decide if it’s worth it or not.
Conclusion
As much as it may seem challenging to market your business at first, it will be easier if you hire a Marketing Agency. Set up a profile on social media, consider an ad in local papers or even just tell friends and family about your company. You’ll learn more about business by getting your feet wet; and once you have those valuable experiences under your belt, you’ll be ready to take on bigger projects!
