Toast PR has been appointed to work on international and national briefs for two new clients in the leisure industry – Clip ‘n Climb, the market leader in climbing activity experiences and Ultimate Recreation, the parent company behind four popular names in the UK experiences market: Apocalypse Events, Bunker 51, Star Command Laser Tag and Trapped Escape Rooms.
Clip ‘n Climb has its head office in the French Alps and 250 centres around the world. Toast is working with the brand on a piece of international research exploring activity levels among children and teenagers, as well as promoting a new scoring system – Clip ‘n Score – which enables climbers to track their scores, climbing height and speed via contactless technology. Toast’s work will include media relations, influencer outreach, blog content, social media management and the launch of the brand’s new scoring system.
Tiphaine Lazard, Leisure Product Manager at Clip ‘n Climb, said: “With so many new centres opening up world-wide, appearances at global expos and the launch of our new scoring system, it’s a busy time at Clip ‘n Climb.
“Quality and innovation is central to our business and so we needed to find a partner to communicate this with creativity and confidence.The team at Toast is already delivering outstanding results and we are really pleased to be working with them across B2B, consumer and trade campaigns.”
Visitors to Ultimate Recreation’s sites have included the Beckhams, Elle McPherson, Little Mix and Premier League football teams. Toast has been appointed to work on raising awareness of the activities available at each of its venues as well as brand story development as the company continues to expand. In addition to media relations and working with tourism organisations, the Toast team is developing engaging blog content for Ultimate Recreation’s new website and will be supporting the launch of the new mobile immersive ‘trapped’ experiences later this year.
Nikkayla Henricksen, Group Marketing Manager at Ultimate Recreation, commented: “Toast immediately impressed us with its knowledge of the industry and understanding of our brand. We’re looking forward to working with them as part of our team as we continue to grow our business and develop new and exciting opportunities.”
Julia Mitchell, Managing Director at Toast PR, commented: “We’re delighted to be working with Clip ‘n Climb and Ultimate Recreation – both of which share our ‘work hard, play hard’ philosophy and approach. Leisure activity outside the home and new experiences have never been as popular, particularly among millennials so it’s a great time to be communicating what both these brands have on offer.”
Toast PR was founded by former Boots PR Manager Julia Mitchell in 2004 and the agency has grown to combine working on consumer accounts with clients in technology, lifestyle and leisure.