Thomas Cook Group Airline has consolidated its Digital Marketing team with a new Manchester city centre base.
Looking after all customer-centric digital activity across the Group Airline (including Condor), the team was previously spread across multiple locations and is now centralised to two offices with its new hub in Manchester, UK and Oberursel, Frankfurt.
With Thomas Cook Airlines’ UK headquarters at Manchester Airport, the entire UK airline is now based in Manchester.
The Manchester office currently has 25 in the team in digital across marketing ,product development and analytics. Together with the office in Oberursel, the Group Airline Digital Marketing team comprises 55 people, with a further 20 being recruited.
Henry Sunley, Commercial Director, Sales UK and Digital, Thomas Cook Airlines says, “We have a huge amount of experience in the team from the travel industry and beyond. By bringing our digital expertise in one place we can further develop and support our Group Airline strategy and seat-only business.
“We can now speed up the development of our digital sales business and create a world-class digital team. We will be agile, more creative and more collaborative across the Group and we are starting to see the results of that already.”
Digital product projects completed since the Manchester office opened, include the launch of Economy Light fares, enhanced luggage booking functionality, streamlining ancillary booking for a better customer experience and online upgrades. Customers can also now more easily make changes to their flight booking online.
Digital Marketing projects include James Martin’s new Summer menu launch with a social-led video outreach, a content campaign around the popularity of the window seat, and running this Summer is an innovative new social media marketing campaign, Takeover My Trip, where holiday decisions are put in the hands of social media followers.