On Friday 13th of August, The Kraken Rum and marine conservation charity PADI AWARE will bring ‘Ice Clean’ to Manchester – a protest ice cream created to raise awareness amongst holidaymakers about the impact of litter on the UK’s beaches.

From plastic bags, milk cartons and aluminium cans to plastic ring pulls, plastic bottles and single-use cutlery, each black ice cream is topped with 3D-printed edible toppings representing the top polluters in the ocean.

The nationwide roll-out commencing in Manchester acts as a gentle nudge to recycle and properly dispose of litter this summer. It’s the most delicious way to demonstrate, with each bite of The Kraken ‘Ice Clean’, your support for the protest!

This follows marine conservation charity, PADI AWARE Foundation, reporting a 36% drop in the amount of ocean waste it was able to collect throughout lockdown, equating to the weight of three-and-a-half Killer Whales.

To show support for The Kraken’s ‘Ice Clean’ protest, followers of The Beast can wrap their tentacles around a scoop for £1, with all proceeds donated to PADI AWARE Foundation. What’s more, Kraken will match each donation pound-for-pound and intends to help the charity in its mission to reduce ocean debris by half within the next decade. So, get ordering!

To join The Kraken Ice Clean movement head to Clubhouse, The Liars Club and The Pen & Pencil, in Manchester on Friday 13th August. For more information, please head to The Kraken Instagram page.


Friday 13th August


Clubhouse at 2pm – 5pm

The Liars Club at 5pm – 8pm

The Pen & Pencil at 5pm – 9pm


£1 with all proceeds donated to PADI AWARE Foundation, with Kraken matching each donation pound-for-pound.

For more information:

To find out more about The Kraken’s ‘Ice Clean’, please visit The Kraken Rum’s Twitter, Instagram and Facebook pages. To donate to PADI AWARE Foundation, please visit http://www.theleagueofdarkness.co.uk


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