Breast Cancer UK is launching its bold ‘Street Nipples’ campaign, uniquely transforming everyday pavement studs across the capital into striking reminders for people to check their breasts. The attention-grabbing breast designs will appear across the streets of England and Scotland, with over 20 installations in Manchester
The nipples have been created with reverse clean graffiti, a technique that uses pressure washers rather than paint that will fade naturally over time
Breast cancer is estimated to affect 1 in 7 women in the UK in their lifetime, yet studies tell us that at least 30% of these cases could be prevented
Breast Cancer UK is dedicated to prevention, empowering people with the knowledge and tools to reduce their risk, and is championing early detection as a lifesaving step through its new ‘Street Nipples’ campaign.
Thalie Martini, CEO of Breast Cancer UK, stresses that awareness means empowerment: “We know that at least 30% of breast cancer cases are preventable, but for those that are not, it’s vital to know the signs. We are concerned that many women in the UK are forgetting to check what’s right in front of them. That’s why this Breast Cancer Awareness Month, we are taking to the streets to urge women to take their health, quite literally, into their own hands.”
Breast Cancer UK knows that changes to lifestyle and environment could help significantly reduce the risk of breast cancer, which is why the charity continues to empower individuals through education, research and advocacy. These small but powerful changes include having a balanced diet, maintaining a healthy weight, doing regular physical activity, limiting alcohol intake, and reducing your exposure to harmful chemicals.
Whilst prevention is the focus of the charity, it recognises that preventative measures aren’t always enough, and catching breast cancer early through self-examination is critical. This is why Breast Cancer UK stresses the urgency of recognising when something’s not right. Catching breast cancer early can save lives, but too often, signs go unnoticed – just like the street studs that are being transformed.
