Top end department store Selfridges’ ambition is that 45% of transactions will come from circular products and services by 2030 through Reselfridges, its Resale, Rental, Repair, Refill and Recycle ecosystem.
As we imagine what the near future of shopping will look like, Selfridges hosts ‘Worn Again’, an invitation to customers to explore Reselfridges at scale, with the most buzz-worthy retail experiences taking place between April to August.
A new ‘Worn Again’ campaign, which launched on 20th April, is a season dedicated to ideas, collaborations and events brought to life through Reselfridges. Instead of typical offerings of ‘newness’, the creative scheme explores different ways to keep products in circulation for longer. Worn Again will dial up the pleasure, reciprocity, and fun of shopping, as well as the desirability of secondhand and circular products.
Customers can participate in Worn Again via a unique mix of experimental circular destinations, products, services and experiences at all Selfridges locations in London, Manchester and Birmingham and at Selfridges.com.
In Manchester, customers can experience a new way to shop second hand fashion at both Trafford and Exchange Square, at lifestyle destination The Edit by Reselfridges. The Manchester stores will also offer a series of Swap Shops and host Upcyclists in Residence events.
Permanent new Reselfridges additions include Subscription and Rent to Buy services.
Pop-up circular shopping experiences at Manchester Exchange and Trafford Centre include:
What: The Edit by Reselfridges
When: 20th April – 30th July 2023
Fashion and lifestyle destination The Edit by Reselfridges, designed with Liverpool-based architects, Mutt, offers a new way to shop secondhand, with a focus on Selfridges unique curation, environment and expert service. Dedicated spaces at both Trafford and Exchange stores will house fashion products chosen by Selfridges buyers and sourced exclusively by Reselfridges’ vibrant global network of resellers and archivists.
What: Coachtopia
When: 1st June – 2nd July
Selfridges welcomes Coachtopia, a new sub-brand from Coach focused on circular craft. Coachtopia reduces the creation of new materials by crafting with waste and designing products that can be reimagined, remade and recycled to live multiple lives. The pop-up will also showcase Coachtopia’s Ergo bags which will only be available in the UK at Selfridges, a shoulder bag that reimagines an iconic 90s silhouette from Coach’s archives. Made from either Upcrafted or Coachtopia leather, the bags are made with at least 48% recycled or repurposed materials.
Permanent circular shopping experiences:
Customers at both Manchester stores can make more sustainable choices with an with an edit of Reselfridges accessories. The Reselfrdiges edit is a new addition to the Trafford store and includes pre-owned items from some of the biggest names in fashion – such as Chanel, Dior and Fendi.
We are Cow, continues from April at Manchester Trafford.
Gurus of retro style and the UK’s no.1 vintage store, Cow, continues its residence at Manchester Trafford, showcasing an exclusive array of pre-loved fashion. Cow’s handpicked items are ethically sourced from around the world and feature unique finds and iconic brands range from the 60s right through to the 00s. Customers can shop the unique vintage offering on floor 3, from a collection that features branded, reworked, and vintage sportswear.
Kids Collective, continues at Manchester Trafford
Pre-loved baby and kids’ luxury brand, Kidswear Collective, continues its permanent residence in Trafford, stocking pre-loved luxury and designer items for babies, boys and girls, including clothing, footwear and accessories. The brand was created in response to customers’ desire to shop in a more sustainable way, and will feature accessories and clothing from the likes of Dior, Burberry and Fendi.
Sneakers ER, continues at Manchester Trafford
Premium Sneaker Care brand, Sneakers ER, continues its residence in the Manchester Trafford store, helping customers in need of sneaker TLC. Customers can bring their pre-loved sneakers into store to give them a new lease of life and learn tips for keeping them fresher for longer. There, they’ll also receive exclusive access to Sneakers ER products and insider tips from the in-store team.
Reselfridges Rental Subscription, a new online service launching April
A new bag-focused online rental service through which customers will receive a different designer bag of their choice delivered to them each month. Available online, the hyper-curated edit of more than 200 styles across 40 brands includes iconic new season and archive designs as well as new names to know, with styles to experiment with for every day, parties and special occasions.
Selfridges Rental: ‘Rent to Buy’ and ‘Buy Now’, April
A new ‘Buy Now’ feature on Selfridges Rental will allow customers to purchase selected rental items ’Rent to Buy’ will give customers the option of purchasing an item that they are renting if they decide they would like to keep it for continued use (with the rental cost deducted from the price).
