Insight Analysis will use Inc & Co’s professional expertise and Fresh Thinking Group’s funding to further expand their services and network of sports clientele.

Manchester’s digital collective Inc & Co has acquired yet another business for its portfolio of creative enterprises in need of its expertise. The latest addition, Insight Analysis, is a world-leading data-analysis firm in the sports industry. Inc & Co will enhance Insight Analysis’ data-driven services by implementing pioneering technology and strategic business initiatives to achieve unrivalled results for athletes, coaches, and governing bodies.

Inc & Co is rapidly growing and has welcomed a host of businesses to the collective over recent months. Insight Analysis marks the holding company’s third acquisition within just one week, following the addition of MyLife Digital at the end of July.

‘Bringing Insight Analysis into the Inc & Co collective means that we can continue to offer a world-leading sports service package to customers,’ says Dave Antrobus, Technical Director of Inc & Co. Dave is an award-winning software specialist who has developed e-commerce platforms for some of the world’s biggest brands. He will co-ordinate Insight Analysis’ new technical solutions and manage their team according to individual strengths and appropriate technologies.

The independent capital investment firm Fresh Thinking Group (FTG) will fund the acquisition. Dave Antrobus founded FTG in 2018 with private equity and distressed M&A investor Scott Dylan, whose financial backing and investment expertise are invaluable to Inc & Co.

‘We are very excited about the acquisition of Insight Analysis – the opportunity to learn from other like-minded digital businesses is only going to enhance our offering to our elite sport clients.’ says Scott Dylan, Founder and Managing Partner of Fresh Thinking Group.

Insight Analysis’ Services

Insight Analysis offers data capture and analysis to help sports professionals improve their athletic performance. The Bath-based company offers end-to-end box systems, advanced consultancy, and implementations. Their services include:

·       Advanced data-capture that uses the proprietary CaptureRight framework so that sports professionals can collate reliable data and AI-powered insights. Users can deploy CaptureRight into a range of sports, including football, rugby, tennis, squash, cycling, and winter sports.

·       Analysis and visualisation that combine classic data-analysis methods with cutting-edge artificial intelligence to generate precise results. Insight Analysis’ performance analysts and data-science teams combine skillsets to conduct in-depth analyses and produce highly accurate results.

·       Advice and implementation from a team of data specialists who deliver practice-led solutions using bespoke software and hardware to meet each end user’s exact needs.

Sports organisations and bodies around the world rely on Insight Analysis’ data-capture services, including the Premier League, Team INEOS, LTA Tennis, UK Sport, British Athletics, the English Institute of Sport, and Bath Rugby.

‘We are incredibly excited by the new ownership,’ says Mike Hughes, Director of Insight Analysis. ‘The support of Inc & Co and the opportunity to learn from other like-minded digital businesses is only going to enhance our offering to our elite sport clients.’

Learn more about Insight Analysis at

Inc & Co’s Growing Network of Sports Enterprises

Inc & Co also recently acquired Skylab, a digital agency for sporting brands. Insight Analysis and Skylab are set to share expertise and business tools under Inc & Co’s guidance and support. Fresh Thinking Group will fund both business transformations, financing research and development and capital injections.

‘I am really looking forward to seeing how our latest acquisitions compliment each other,’ says Scott Dylan.

‘Bringing Insight Analysis into the Inc & Co collective means that we can continue to offer a world-leading sports service package to customers like the LTA, the FA, the RFU, and British Sailing,’ adds Jack Mason, Group CEO of Inc & Co. ‘I am particularly excited to see the synergy between Insight Analysis and our recently acquired digital sports agency Skylab, as they both possess specialist skillsets in sports. We know that the leading digital platforms will become increasingly involved in sport, and the growth of the sector has accelerated in a turbulent 2020. Now is the time when sport’s governing bodies, leagues, and clubs are analysing how to navigate their way through the crisis brought about by the coronavirus pandemic and are recognising the growing importance of data.’

About Inc & Co

Inc & Co acquires and revitalises digital firms so that they can thrive in competitive marketplaces. The collective also partners with start-ups and provides financial backing for these new businesses so that they can accelerate growth and brand impact. Inc & Co conceives entirely original business models for each firm in the collective. As Inc & Co’s Technical Director, Dave Antrobus is keen to enrich digital businesses with the technical support and provisions that they need to grow organically.

Empowerment is at the heart of Inc & Co’s culture, and the holding group works to create the best opportunities for its acquisitions. Inc & Co takes measures to preserve each firm’s original ethos, enhancing existing systems with the newest technology, business concepts, and resources. Each of the group’s acquisitions is an integral part of the rapidly growing collective, which fosters a collaborative culture and currently comprises a talent pool of over 250.

Since launching in July 2019, Inc & Co has already recorded a £10m turnover, having acquired brands such as Cuhu (a mobile-app development business), Brass (an award-winning creative agency), Neon (an agency specialising in technology-driven marketing), Skylab (a digital solutions provider for sports brands), and MyLife Digital (a consent and data preference management agency).

Inc & Co continues to expand its collective with businesses looking to develop collaboratively. The group welcomes agencies and firms specialising in software development, server technologies, design, marketing, and PR.

Find out more about Inc & Co at and get in touch by emailing or calling 0161 532 4050.




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