Kelloggs breakfast awards Houses of Parliament 2018

Schoolchildren attended the Houses of Parliament this week to collect their award for the Best Breakfast club in the North West.

As part of this year’s annual Kellogg’s Breakfast Club Awards 2018, LifeCentre Nurture Breakfast Group scooped the regional crown and cash prize of £1,000.

Six children journeyed from Salford to London for the prize giving.

Around ten children attend LifeCentre Nurture Breakfast Group every morning before school. The group promotes health and well-being by providing children with a nutritious breakfast each morning.

The breakfast club staff have noticed a huge improvement in school attendance of children who attend breakfast club each morning as well as a clear difference in readiness for learning when they arrive at school.

The Breakfast Club prides itself on the work they do for to improve children’s emotional wellbeing through discussion groups, games and relaxation techniques.

Beth Myring, General Manager at LifeCentre, said: “We are really excited and incredibly proud to be one the winners at this year’s Kellogg’s Breakfast Club Awards.

“Writing our entry gave us a wonderful opportunity to celebrate the fantastic children who attend every morning, not to mention the hard-working staff.

Our breakfast group offers a range of additional activities around emotional literacy in a ‘circle time’ model. We have creative activities involving cooking and arts and crafts every week and we teach the children relaxation meditation.”

The Kellogg’s Breakfast Club Awards champion the people and activities that make Breakfast Clubs so great – from inspirational volunteers to invaluable extra learning sessions.

This year the awards was extra special, marking 20 years of Kellogg’s support of Breakfast Clubs across the UK.

Rebecca Long-Bailey, Shadow Secretary of State for Business, Energy and Industrial Strategy and MP for Salford and Eccles, said: “Congratulations to everyone from LifeCentre Salford on winning the award for the Best Breakfast Club in the North West.

“It’s fantastic to hear how the club, with the support of its dedicated teachers and staff, has provided a range of activities that help children start the day focused and ready to learn. Breakfast clubs are an excellent way to make sure pupils have access to a balanced and filling meal before school. This award is a great achievement and I wish the school every continued success.”

The Kellogg’s Breakfast Club Awards is part of the company’s Breakfasts for Better Days initiative, part of which focuses on ensuring all children get access to breakfast in the morning.

Kellogg’s UK and Ireland managing director Oli Morton, who spoke at the awards, said: “So many clubs across the UK deserve recognition for the brilliant work they do. After receiving around 400 applications, it’s been tough to pick our finalists from so many inspiring and heart-warming stories.

“Congratulations to LifeCentre Breakfast Nurture Group on their win today. All the clubs recognised in these awards play a vital role in society by supporting working parents, feeding hungry children and offering opportunities to increase informal learning.”


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