This October, PATRÓN heroes the beauty and heritage of its home country by bringing the spirit of Mexico’s Día de Muertos celebrations to Manchester.

Joining forces with top venues in the city, PATRÓN invites people to raise a glass in honour of the living and the dead.

From Día de Muertos inspired cocktails to take-overs that bring to life the colourful iconography of the Mexican holiday, the activities will culminate in an entertaining street parade featuring the iconic characters of Mexico City’s renowned parade outside Oast House on Friday 29th October, 8-10pm.

Falling on 1st and 2nd November, Día de Muertos stems from the ancient belief that during those days, our deceased loved ones have the divine permission to visit friends and families on earth and spend time together honouring life.

Preparing vibrant and flavoursome offerings (Ofrendas) on altars to welcome their ancestors, Mexicans observe the festivity through food, drinks, and rich symbolism including decorative Cempasúchil flowers (Marigolds), Calaveras (an ornate representation of the human skull), papel picado (colourful papers), among the most recognisable ones.

PATRÓN brings together Mexican heritage and Manchester’s hospitality masters for over a week of opportunities to get together and toast this beautiful celebration of life across bars and restaurants. Here is where and how you can take part in the Día de Muertos celebrations with PATRÓN, be this around the city (find participating venues on this map) or at home.

PATRÓN Día de Muertos cocktail menus, immersive decorations, and entertainment at:

  • The Oast House, Manchester: 26th October – 2nd November. A favourite destination in Manchester, the Oast House will bring the celebration to life with inspired PATRÓN cocktails & a Día De Muertos parade commencing Friday 29th October 8pm.
  • The Ivy Spinningfields: 11th October – 7th November. Bringing Día De Muertos colourfully to life, The Ivy has designed a special cocktail list featuring five PATRÓN cocktails.
  • Ducie Street Warehouse, Norther Quarter: 30th October – 3rd November. Themed Día de Muertos decor and colours will surround a special cocktail list and an exclusive night in company of La Danse Macabre DJ on 30th October.
  • Crazy Pedro’s, Manchester’s Bridge Street and Northern Quarter and Liverpool. 29th October – 2nd November. Immersive décor and a bespoke cocktail menu featuring PATRÓN Silver, PATRÓN Reposado and PATRÓN Añejo to celebrate Día de Muertos. A special Jalisco Disco DJ night on 30th October.
  • The Firehouse, Manchester: 26th october – 2nd November. The newest food and drink experience from the Ramona team will be host to immersive decor and themed PATRÓN cocktails.
  • Present Company, Liverpool: 29th October – 2nd November. Two weeks of extended celebrations to toast Mexico and Día de Muertos with 3 special PATRÓN cocktails.

PATRÓN Día de Muertos at home:

  • LIMITED EDITION PATRÓN MEXICAN HERITAGE TIN at HARVEY NICHOLS

For Día de Muertos, PATRÓN celebrates its tradition of making simply perfect tequila and Mexico’s rich cultural heritage with a vibrant limited edition collector’s tin. Honouring the mythical Aztec story of the origins of agave, the heart and soul of tequila, the unique design brings to life the vibrancy of Mexican crafts and culture through a bespoke artwork signed by contemporary artist Senkoe. What better way to toast a traditional festivity such as Día de Muertos than combining hand-crafted tequila and outstanding Mexican art. Product on sale from end of October.

  • PATRÓN PANTRY x DÍA DE MUERTOS

The PATRÓN Pantry offers the tools to inspire consumers and help them easily shop cocktail ingredients and create simply perfect drinks at home. Hosted on the UK PATRÓN Amazon Brand Store, the PATRÓN Pantry features cocktails ingredients bundles, recipe cards and will host a dedicated Día de Muertos page to celebrate the occasion with themed cocktail recipes such as the Marigold Mule.

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