One of the Manchester-based independents featuring in Visa’s festive campaign is Retro Rehab.
Based in the Northern Quarter, Retro Rehab is an independent vintage shop, offering a carefully curated selection of vintage garments, accessories and jewellery sourced from around the world.
Founder Rachel Lamb handpicks all the products and lovingly repairs them with her team to give them a new lease of life.
Rachel Lamb, owner of Retro Rehab, says:
“The high street is the heart of any community whether a big city or a small town and the Northern Quarter has always been about small businesses and diversity and I’m proud to be part of that community. The high street offers what the internet can’t, a tactile experience and human interaction. Good customer service is important, interacting with your customers face to face and getting to know them”.
Visa is switching the focus of the traditional format of a Christmas marketing campaign, from what people are buying or who they are buying for to where they are buying, encouraging shoppers to support their high streets, independent retailers and local communities this year.
The festive campaign features the real shopkeepers who are the heroes of Britain’s high streets. In Manchester, three independent retailers will feature on billboards in their local area and in social media advertising as part of Visa’s campaign.
You can watch Visa’s first ever UK Christmas TV advert featuring nine real shopkeepers – including a butcher, baker, bookseller and a florist – . Singing along to Mariah Carey’s All I Want For Christmas Is You, the advert invites the nation to visit their local high street this Christmas. The local billboards and social media advertising are an extension of Visa’s Christmas campaign.