Inspirational people from across Greater Manchester have been sharing their personal stories in an effort to encourage others to move more.
Tony Berry, Tina Duxbury and Peter Ward are each fronting new films that will inspire people across the city region to find ways to fit more movement into their daily lives.
The three local heroes will be joined by the face of That Counts!, Laura Noden, from Wythenshawe, who was chosen to appear in a film last September chronicling her journey from sofa to 10k.
The four new film are specifically aimed at helping Greater Manchester’s residents find ways to fit activity into their busy lives, and remind us that just 30 minutes of movement a day (60 minutes for children) can improve health and wellbeing.
According to research conducted by GM Moving, two out of three (67%) GM residents say that they want to move more. These new films highlight practical, fun and engaging ways to do this.
‘Sofa, go good, for trim Tony’ will be fronted by Tony and shows imaginative (yet practical) ways to get active without spending a penny.
Grandad-of-two Tony, 64, from Stalybridge, was given a wake-up call when his GP told him he ‘wouldn’t see his 66th birthday’ if he didn’t start moving more. As a result of his sedentary lifestyle, he suffered from Type 2 diabetes, high blood pressure, and couldn’t walk the distance of two bus stops.
Thanks to the stark warning from his doctor, Tony started doing low impact chair exercises, built up to walking and today, is running marathons!
Tony, who is retired, said: “I came home and cried after my GP told me I wouldn’t see my 66th birthday – it scared me.
“I joined low impact classes, stopped drinking, and began feeling better and better every day. I felt healthier and better in myself. Eventually I started going to Mossley running club and I’ve not looked back since. I’ve been taken off all my medication and reversed my diabetes – I feel fantastic.
“I’m thrilled to be able to spread the word that it’s never too late to change and how making small changes to your day can really benefit your health.”
Tony who is now retired, said: “Winning this competition and being part of this campaign is fantastic. I had a bit of a wake-up call when my health suffered through lack of movement and decided I needed to do something about it. I’m thrilled to be able to spread the word that it’s never too late to change and how making small changes to your day can really benefit your health.”
Tony was given the stand out award at his running club for his efforts. He was due to take part in this year’s Manchester Marathon but will now take on an impromptu marathon organised by Mossley Running Club instead.
Peter’s film is titled ‘Biking to get better,’ helping empower those with long term health conditions into taking the first steps to moving more. Dad-of-three Peter, 45, from Bolton, was forced to reassess his fitness when he suffered a stroke aged 42 and partially losing is sight.
Tina will star in ‘Making moving work for you’. We all know a busy working day can be a massive barrier to fitting in fitness, but Tina shows you how you can even get moving at work! Tina, 48, who lives in Denton and works full-time in an office, turned her health around by introducing more movement into her daily life. She started by walking more and now runs to or from work.
Unlike her first film, which explained how and why Laura wanted to add more movement into her and her son’s life, her second film gives her top tips on how to fit moving more round a busy family life – whilst getting her partner Lee and the kids involved too!
The films are available across the That Counts! social media channels and will be supported by an eight-week advertising campaign showing across all 10 boroughs.
Helen-Louise Smith, communications manager at GM Moving, said: “It’s really important to us that That Counts! speaks to everyone who lives and works in our fabulous city region – and that’s why we asked for people to share their inspirational stories and become the ‘faces’ of the campaign. We want the That Counts! campaign to show that being active isn’t just for Lycra-clad marathon chasers, but it’s for all of us – these four fabulous local heroes prove just that!”
Led by the Greater Manchester Moving (GM Moving) team, That Counts! gives a clear daily active movement target (30 minutes for adults and 60 minutes for children) to start aiming for. It is hoped the four films – which will be shared via social media and online media – will give people more choice and inspiration when it comes to moving more.
That Counts! is all about supporting the residents of Greater Manchester to move more in a way that suits them and increase their awareness about health and fitness. Activity doesn’t just take the form of traditional sports and workouts, you can dramatically improve your quality of life by introducing a little more movement into your day.
Adults should be moving for around 30 minutes every day, and children should do around an hour. This in itself brings loads of benefits, like feeling happier, more confident, and sleeping well, as well as helping towards long-term health.
Almost three quarters (74.6 %) of Manchester residents are already discovering the benefits of moving more, but it is hoped That Counts! campaign can encourage even more people to follow suit.
The That Counts! campaign is supported by the Greater Manchester Combined Authority (GMCA), Greater Manchester Health and Social Care Partnership, and Sport England. Hundreds of organisations have also pledged their support, including leisure facilities, sports clubs, community groups, businesses and charities. The aim is to reduce inactivity and get 2 million people in Greater Manchester moving more by 2021.
You can look out for That Counts! around your area and get involved on Twitter, Instagram and Faceboo
